首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb a
admin
2015-05-24
42
问题
Think of theme parks and you think of roller coasters. The secret checking of the seat restraints, the stomach-sickening climb and the visceral thrill of the drop are the hallmarks of a park visit. But as a metaphor for the industry, the roller coaster is all wrong. Making money from theme parks is a hard thing, not a thrilling rush. And coasters are not where the best chance of revenue growth lies.
This week’s July 4th celebrations marked the beginning of the summer season for America’s theme parks. Around the world, another year of moderate growth is expected: global attendance grew by 2.2% in 2006. Growth is slowest in the mature markets of North America and Europe, though the prospects look better in Asia. Scope to raise entry prices is limited by competition. At $300m or more, the economics of building a new park are "brutal", says Raymond Braun of Economic Research Associates, a consultancy.
In response, operators are concentrating on improving the customer experience, making greater use of their facilities and turning parks into multi-day destinations. Stronger theming helps to make a park more distinctive. Greater interactivity is also important. The "Men in Black" ride at Universal Studios in Orlando, Florida, in which passengers shoot at animatronics aliens, is a good example of what industry types like to call an "immersive" experience. Discovery Cove, another Florida park, takes that term literally, charging visitors premium prices to swim with dolphins and other animals.
Packing more people into parks risks turning visits into a series of queues interrupted by rides, rather than the other way round. "Queuing is a big nuisance," says Mark Fisher of Merlin Entertainments. One answer is to break up the boredom by putting entertainers into the queue. Another is to offer ride-reservation systems or special tickets that let people book a place in line without having to queue. Getting people through the park more efficiently is one way to increase the use of facilities. Extending the season is another. Tivoli, a park in the heart of Copenhagen, introduced a ten-day Halloween season in 2006 to sit alongside its summer and Christmas openings. "We used to be a seasonal business and now we are more or less a full-year business," says the park’s chief executive.
As squeezing growth out of existing parks becomes harder, operators are also looking to new markets. Indoor city-based attractions, which are cheap to build and easy to get to, have plenty of potential, even in mature markets. Emerging markets look promising, too. Asia’s top ten parks recorded attendance growth of 4.4% in 2006, much of it driven by Hong Kong Disneyland’s first full year of operation. As consumers in developing markets become wealthier, the industry will look a lot more thrilling.
From Paragraph 2, it can be inferred that
选项
A、Independence Day marks the beginning of peak season for theme parks.
B、mature markets of North America and Europe are slowly losing the edge.
C、theme parks in Asia produce larger revenue than their American counterparts.
D、theme parks can hardly expect a jump in entry prices due to the competition.
答案
D
解析
事实细节题。文中提到“由于市场竞争激烈,提高入园价格的空间已变得非常有限”,D项符合文意。
转载请注明原文地址:https://kaotiyun.com/show/ct74777K
0
考研英语一
相关试题推荐
AccordingtotherecentsurveymadebytheGalluporganization,Chinesepeoplehashigherindextosenseofhappinessthanthep
HenryKissingermaybethemostsuccessful,certainlythemostflamboyant,SecretaryofStatetoholdthatofficeinmoderntime
HenryKissingermaybethemostsuccessful,certainlythemostflamboyant,SecretaryofStatetoholdthatofficeinmoderntime
Youhavelosttheoriginalofadiplomayoureceivedfromacollegewhereyoustudied.Writetothedirectorofthecollegetoa
Nowmedicalresearchersarediscoveringatruism:"alcoholandtobaccodonotmix."Thesetwosubstances,bothdangeroustoheal
Accordingtothepassage,whichorganizationsraisedtheproposaltostopthepracticeofliedetectionevidenceinmilitarycou
TheU.S.SecretService,whichstudies"targetedviolence",providesinsightontheurgencyoftheneedinits2002"SafeSchool
随机试题
《百合花》描写的故事发生在()
下列选项中不属于Word2010段落对齐方式的是______________。
肝脏的富血供性转移不包括
甲有旧自行车一辆闲置,于是委托某二手商店出售。甲与二手商店的法律关系属于:()
投资控制信息指与投资控制有关的信息,包括()。
工程网络计划的计划工期应()。
粉尘作业区至少每()测定一次粉尘浓度,作业区浓度严重超标应及时监测,并采取可靠的防范措施。
(操作员:刘主管;账套;101长套;操作日期:2015年1月1日)设置外汇币种及汇率,要求如下:(1)币种编码:HKD(2)币种名称:港元(3)汇率小数位:4(4)折算方式:原币×汇率=本位币(5)2015年1月1日汇率:0.7825
借款目的主要是指借款用途,一般来说,长期贷款用于长期融资,短期贷款用于短期融资。()
甲公司为一家服装生产企业,在2×15年以前生产经营状况一直很好,但是2×15年由于原重要客户流失,销售量急剧下降。2×16年1月1日为筹集生产用资金,甲公司将一条自用的生产线按照600万元的价格出售给N公司,同日甲公司与N公司签订经营租赁合同,合同规定甲
最新回复
(
0
)