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  3. Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

Starbucks Because of rapid globalisation over recent years, the competition around the world becomes more intense, especiall

admin2013-02-14  36
问题                          Starbucks
    Because of rapid globalisation over recent years, the competition around the world becomes more intense, especially for the service industry with the similar products. The most critical point for business to succeed is not only the quality of products they supply, but also the atmosphere of cooperating and the amount from yield of teamwork in retail sales. The employees who always deal with customers and can realise what customers really need are first-line staff. Therefore, it turns to be essential for companies to motivate, reward and train their employees to be the best quality personnel.
    Starbucks began by three friends, Jerry Baldwin, Zev Siegl, and Gordon Bowker, who knew each other in the University of Seattle. In 1971, the first name of their store is "Starbucks Coffee, Tea and Spice" in Seattle, Washington’s Pike Place Market. Starbucks Corpotation, the most famous chain of retail coffee shops in the world, mainly benefits from roasting，selling special coffee beans and various kinds of coffee or tea drinks. It owns about 4,000 branches in the whole world. Moreover, it has been one of the most rapidly growing corporations in America as well. The reasons why Starbucks is worldwide popular are not only the quality of coffee, but also its customer service and cozy environment. Starbucks established comfortable surroundings for people to socialise with a fair price, which attracts consumers of various ages to get into the stores. Besides, it is also noted for its satisfaction of employees.
    Starbucks is one of the optimal business models for cooperation and teamwork. Teamwork can not only construct a small social structure in orgunisation for employees to socialise, but also is a composite of various kinds of members who are equipped with different background of skill and knowledge on account of the mission. Each member plays an important role in the teamwork; therefore, everyone in that team can meet his need for getting acquainted with different colleagues and learn new skill from each other. Thus the definition of teamwork is a social system including more than three people in an organisation or context. These members identify others as one member of the team and they have the same goal.
    The managers in Starbucks treat each workpeople equally and an of the staff are called ’partners’, even the supervisors of each branch are so called as well. In order to narrow the gap between managers and employees, they also co-work with the basic level staff in the front line. Due to this, they can maintain a good management system and create a much closer and more familiar atmosphere than other places, which makes not only employees enjoy their job but also customers affected by their enthusiasm.
    Starbucks has a well-organised communication channel for employees. It places a great importance on labours. For example, managers plan the working hours per worker and arrange the schedule of time off, and meet their requirements according to their wants. There are interviews every week to see what employees’ need is. A special survey called "Partner View Survey" is taken off approximately every two years. The managers can receive feedbacks through the event on which part should be improved or what issue should be paid more attention to.
    The partners have the right to figure out what is the best policy for them, and the directors show a respect for each suggestion. Starbucks even wants every employee to join in making and developing plans, then achieving their goals all together. As a result, the policies and principles are communicated between all staff, and there is no limitation in employees’ personal opinions. For this reason, business could improve, even innovate their strategies by different ideas.
Why could Starbucks improve its business according to the last paragraph?
选项 A、Because the partners can figure out their best policies. and the directors respect their suggestions.
B、Because Starbucks closes its ears to partners’ suggestions.
C、Because Starbucks allows every employee to make and develop plans.
D、Because Starbucks has a well-organised communication channel for employees.
答案D
解析 该段讲述了合作伙伴有权确定适合自己的最好的政策，负责人对每项建议表示充分的尊重。星巴克甚至想让每一位员工加入到制定计划中来，然后一起实现目标。政策和原则可以在所有员工之中进行交流和讨论，对于员工的个人意见也不加限制。因此，企业得以发展，不同的想法也创新了企业的各项策略。题干问及星巴克得以发展的原因是什么，综合这一段的内容，是因为星巴克员工良好的交流渠道。据此，可确定D项为正确选项，A、B、C项所述内容与题干不符，均可排除。
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