首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re
admin
2015-02-12
80
问题
It’s a brand new world—a world built around brands. Hard-charging, noise-making, culture-shaping brands are everywhere. They’re on supermarket shelves, of course, but also in business plans for dotcom startups and in the names of sports complexes. Brands are infiltrating people’s everyday lives—by sticking their logos on clothes, in concert programs, on subway-station walls, even in elementary-school classrooms.
We live in an age in which CBS newscasters wear Nike jackets on the air, in which Burger King and McDonald’s open kiosks in elementary-school lunchrooms, in which schools like Stanford University are endowed with a Yahoo! Founders Chair. But as brands reach(and then overreach)into every aspect of our lives, the companies behind them invite more questions, deeper scrutiny—and an inevitable backlash by consumers.
"Our intellectual lives and our public spaces are being taken over by marketing—and that has real implications for citizenship," says author and activist Naomi Klein. "It’s important for any healthy culture to have public space—a place where people are treated as citizens instead of as consumers. We’ve completely lost that space."
Since the mid-1980s, as more and more companies have shifted from being about products to being about ideas—Starbucks isn’t selling coffee; it’s selling community!—those companies have poured more and more resources into marketing campaigns.
To pay for those campaigns, those same companies figured out ways to cut costs elsewhere— for example, by using contract labor at home and low-wage labor in developing countries. Contract laborers are hired on a temporary, per-assignment basis, and employers have no obligation to provide any benefits(such as health insurance)or long-term job security. This saves companies money but obviously puts workers in vulnerable situations. In the United States, contract labor has given rise to so-called McJobs, which employers and workers alike pretend are temporary—even though these jobs are usually held by adults who are trying to support families.
The massive expansion of marketing campaigns in the 1980s coincided with the reduction of government spending for schools and for museums. This made those institutions much too willing, even eager, to partner with private companies. But companies took advantage of the needs of those institutions, reaching too far, and overwhelming the civic space with their marketing agendas.
Which of the following does the author NOT state as a factor in the increasing presence of brands in peoples’ lives?
选项
A、The aggressive nature of corporate marketing.
B、The lack of government funding for schools and museums.
C、The lack of government regulations of marketing methods.
D、The corporate funding of public spaces.
答案
C
解析
属事实细节题。本题问:下面哪一条不是作者在文中提到的人们生活中不断出现各种品牌的因素?选项A、B在最后一段第一句中提到,该句大意为:20世纪80年代市场营销活动的大规模膨胀恰逢政府削减对学校和博物馆的开支。选项D的内容出现在第三段及文章最后一句。因此,只有选项C未提及,是本题的正确答案。
转载请注明原文地址:https://kaotiyun.com/show/io74777K
0
考研英语一
相关试题推荐
TheChangesofAmericanCollegeStudentsEnrollmentSystemInanidealworld,thenation’seliteschoolswouldenrollthemo
TheGeneVariationCausesanAutismCommongeneticvariationsthatcancontributetoautismhavebeenreliablyidentifiedfo
TeachtheKidHowtoTalktoImproveSpeechChildrenwillhavelessonsonhowtospeakproperEnglishinformalsettings,un
WhileAmericanshavebecomeevermoredependentuponelectricityintheirdailylives,acrucialpartofthesystemthatsupport
TheOceanPollutesAdecisionbytheLondon-basedInternationalMaritimeOrganization(IMO)establishesanemissionscontrol
Attemptstounderstandtherelationshipbetweensocialbehaviorandhealthhavetheirorigininhistory.Dubos(1969)suggested
Dostudentslearnfromprogrammedinstruction?Theresearchleavesusinnodoubtofthis.Theydo,indeed,learn.(46)Manykind
Inthefollowingtext,somesentenceshavebeenremoved.ForQuestions41-45,choosethemostsuitableonefromthelistA-Gto
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
Throughoutthe19thcenturyandintothe20th,citizensoftheUnitedStatesmaintainedabiasagainstbigcities.Mostlivedon
随机试题
更年期激素补充疗法的适应证是
硬肿症的病机为
男性,41岁,患肝硬化5年。5天来畏寒发热,体温38℃左右,全腹痛,腹部明显膨隆,尿量550mL/日。尽快治疗,应先做何种检查
李某从田某处购得一辆轿车,但未办理过户手续。在一次查验过程中,某市公安局认定该车系走私车,予以没收。李某不服,向省公安厅申请复议,后者维持了没收决定。李某提起行政诉讼。下列哪一选项是正确的?
某工程的定额工期为300天,按照相关规定,招标人在确定合同工期时,压缩的工期天数不得超过()天,超过者,招标人应在招标文件中明示增加赶工费用。
选聘首席风险官的主要判断标准有()。[2010年9月真题]
某服装公司的前身是一家乡镇企业,成立于1997年,主要生产童装。创立之初员工不足百人,采用的是直线职能制的组织结构形式,公司的大权掌握在总经理李某一人手中。经过多年努力,公司的规模逐渐扩大,产品已经发展到童装、西装、皮衣、衬衣等十几个系列,年销售额10亿元
经营者提供的商品或服务要符合()。
某人智力年龄是8岁,实际年龄是10岁,此人的比率智商为80。()
下列关于RPR技术的描述中,错误的是()。
最新回复
(
0
)