首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s p
admin
2016-04-30
73
问题
Taste is such a subjective matter that we don’t usually conduct preference tests for food. The most you can say about anyone’s preference, is that it’s one person’s opinion. But because the two big cola (可乐) companies—Coca-Cola and Pepsi Cola are marketed so aggressively, we’ve wondered how big a role taste preference actually plays in brand loyalty. We set up a taste test that challenged people who identified themselves as either Coca-Cola or Pepsi fans: Find your brand in a blind tasting.
We invited staff volunteers who had a strong liking for either Coca-Cola Classic (传统型) or Pepsi, Diet (低糖的) Coke, or Diet Pepsi. These were people who thought they’d have no trouble telling their brand from the other brand.
We eventually located 19 regular cola drinkers and 27 diet cola drinkers. Then we fed them four unidentified samples of cola one at a time, regular colas for the one group, diet versions for the other. We asked them to tell us whether each sample was Coke or Pepsi; then we analyzed the records statistically to compare the participants’ choices with what mere guess-work could have accomplished.
Getting all four samples right was a tough test, but not too tough, we thought, for people who believed they could recognize their brand. In the end, only 7 out of 19 regular cola drinkers correctly identified their brand of choice in all four trials. The diet-cola drinkers did a little worse—only 7 of 27 identified all four samples correctly.
While both groups did better than chance would predict, nearly half the participants in each group made the wrong choice two or more times. Two people go all four samples wrong. Overall, half the participants did about as well on the last round of tasting as on the first, so fatigue, or taste burnout, was not a factor. Our preference test results suggest that only a few Pepsi participants and Coke fans may really be able to tell their favorite brand by taste and price.
According to the passage the preference test was conducted in order to _____.
选项
A、find out the role taste preference plays in a person’s drinking
B、reveal which cola is more to the liking of the drinkers
C、show that a person’s opinion about taste is mere guess-work
D、compare the ability of the participants in choosing their drinks
答案
A
解析
第1段第3句提到,由于两大可乐公司的营销如此具有攻击性,我们不由想知道对味道的偏好在品牌忠诚度上起多大的作用,A与之相符。
转载请注明原文地址:https://kaotiyun.com/show/jee7777K
0
大学英语四级
相关试题推荐
Thesedays,peoplewhodo【C1】______workoftenreceivefarmoremoneythanpeoplewhoworkinoffices.Peoplewhoworkinoffices
MinorityReportA)Americanuniversitiesareacceptingmoreminoritiesthanever.Graduatingthemisanothermatter.B)BarryMill
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcentury,butregardlessofwhetheritisorisn’t,wew
Globalwarmingmayornotbethegreatenvironmentalcrisisofthe21stcentury,butregardlessofwhetheritisorisn’t,wew
HowDoYouSeeDiversity?A)Asamanager,Tiffanyisresponsibleforinterviewingapplicantsforsomeofthepositionswithher
UniversitiesBranchOutA)Asneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionas
Haiti’sTourismA)LikemanyofitsCaribbeanneighbors,Haitioncedrewmanytourists.Butdecadesofpoliticalinstability,re
Haiti’sTourismA)LikemanyofitsCaribbeanneighbors,Haitioncedrewmanytourists.Butdecadesofpoliticalinstability,re
Childrenwhospendmorethantwohoursadayatacomputerorwatchingtelevisionaremorelikelythanotherstohavementalpro
Frenchfries,washeddownwithapintofsoda,areafavoritepartoffast-foodlunchesanddinnersformillionsofAmericanyou
随机试题
男,18岁,运动时右侧胸痛、憋气3小时。查体:R25次/分,体型瘦高。右侧胸廓略饱满,右肺叩鼓音,右肺呼吸音明显减弱,左肺呼吸音增强。可能的诊断是
函的特点。
按部位配穴法包括
下列哪些与饱和碳原子的代谢相符( )。
A.饮食治疗B.正规胰岛素C.长效胰岛素(精蛋白锌胰岛素)D.口服降血糖药E.口服降血糖药加小剂量胰岛素治疗Ⅱ型糖尿病并发急性感染时选择()。
某建筑设计公司工程师张某接受公司指派的任务,为该公司承揽设计的某住宅楼绘制了工程设计图。按照著作权法的规定,有关该工程设计图著作权的下列表述中,正确的是()。
下列属于无形资产的是()。
厂房的设计温度在冬季一般采用()。
根据下列资料,回答下列问题。2015年全国共建立社会捐助工作站、点和慈善超市3.0万个,比上一年减少0.2万个,其中:慈善超市9654个,同比下降5.1%,全年共接收社会捐赠款654.5亿元,其中:民政部门接收社会各界捐款44.2亿元,各类社会组
“读书无用论”越来越盛行。从前,人们推崇“万般皆下品,唯有读书高”,但当今社会受教育成本高昂,就业形势严峻,很多大学生面临“毕业即失业”。更有数据表明,超过一半的大学生的第一份工作的工资低于农民工的平均工资。所以,为数众多的人认为读书其实是无用的。以下不能
最新回复
(
0
)