首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve. •Choose the best sentence fr
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve. •Choose the best sentence fr
admin
2010-01-28
45
问题
•Read the text below about some of America’s newspapers,which are facing extinction,unle volve.
•Choose the best sentence from the opposite page to fill each of the gaps.
•For each gap 9-14,mark one letter(A-H)on your Answer Sheet.
•Do not use any letter more than once.
On the brink
The New York Times was once the best example of all that was great about American newspapers.Now it symbolizes the difficult situation the whole industry is fecde with.The Grey Lady’s circulation is tumbling down another 3.9%according to the latest data from America’s Audit Bureau of Circulations (ABC). (9) .
Pick almost any American newspaper company and you can tell a similar story.The ABC reported that for the 530 biggest daily newspapers,average circulation in the past six months was 3.6%lower than in the same period a year earlier.As for Sunday papers.it was 4.6%lower.Ad revenues are plunging across the board:by 22.3%at Media General,for example.In 2007 total newspaper revenues fell to$42.2 billion. (10) .
Much of this decline is being blamed on the rise of the internet,which offers free,round-the-clock coverage.What’s more,Internet has provided a new,better home for classified advertising,which was once the source of most newspapers’revenue. (11) .The number one cause is the troublesome housing market,which contributes a large slice of classified advedising.
Industry experts such as Lucas Rich Fine of Kent State University do not think that the Times is responding forcefully enough. (12) Mr.Fine also points out that although all newspapers are being affected by the internet,their ability to respond will probably depend on whether their audiences are national,metropolitan or local.The first category can afford to invest in distinctive international or business coverage,while the last can prosper by becoming’more intensely local’.But he fears that the big metropolitan newspapers may find themselves trapped in the middle.
Not all is lost,however. (13) .For instance,a number of newspapers are becoming’information and connection utilities’,through such offerings as local internet forums.The Pocono Record has renamed reporters’content managers’,since they oversee all the coverage of their beat,both in print and online,and get a bonus for higher web traffic.
The hero for industry optimists is Brian Tierney,a former publicrelations executive.Last year,he led a group of investors that borrowed heavily to buy Philadelphia’s two main dailies. (14) .He is also finding new ways to drum up advertising,such as introducing a business column sponsored by a local bank.
A.Certainly,it was not something to be sniffed at,but much less than the peak of$48.7 billion in 2000.
B.However,some of the fall in revenues is actual-ly due to the economic slowdown in America.
C.Its advertising revenues are down,too,12.5% lower in March than a year earlier.
D.He has since revived them with a vigorous marketing drive.
E.Nevertheless,as a major newspaper,it still boasts a welleducated readership.
F.Plenty of innovation is taking place,particularly at local papem.
G.‘Now is the time to beef up its business section,’he says.
H.Now it symbolizes the difficult situation the whole industry is faced with.
选项
答案
C
解析
此空格的答案比较明确。本段主要讲述的是纽约时报的艰难处境,而且空格前一句交代它的发行量大幅下降,最新数据表明又跌去了3.9%。C句中的down和too都是很好的依据,表明它是在接着前面的内容,继续讲述纽约时报的状况。
转载请注明原文地址:https://kaotiyun.com/show/jqKd777K
本试题收录于:
BEC高级阅读题库BEC商务英语分类
0
BEC高级阅读
BEC商务英语
相关试题推荐
Theinterlocutorasksyouquestionsonanumberofwork-relatedandnonwork-relatedsubjects.(Thecandidatechoosesonetopic
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.YouhavetochooseoneofthetopicsfrOmtheth
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
(Thecandidatechoosesonetopicandspeaksaboutitforoneminute.)A.Careerdevelopment:theimportanceofacquiringarange
Inthispartofthetest,youareaskedtogiveashorttalkonabusinesstopic.Youhavetochooseoneofthetopicsfromthe
随机试题
国际证监会组织认为,金融衍生工具的风险有()。Ⅰ.操作风险Ⅱ.信用风险Ⅲ.结算风险Ⅳ.市场风险
A.一侧听觉过敏B.一侧舌前2/3味觉丧失C.一侧Bell征D.一侧面部针刺觉异常E.一侧耳廓和外耳道感觉减退,外耳道疱疹特发性面神经麻痹不应出现的体征是
铁路工程初测阶段,建筑材料场地同一类的岩(土)样一般不应少于()组。
坡道的常用坡度一般为()。
重力式码头胸墙模板应经设计。设计时除计算一般荷载外,尚应考虑()。
期货公司不得未经客户委托或者不按照客户的委托内容,擅自进行期货交易。()
在税收效率原则中,从经济运行方面讲,税收有利于( )的有效运行。
下列犯罪,属于纯正不作为犯的是()
为保证用户在网络上边下载边观看视频信息,需要采用(66)技术。
Computerdatabasesandelectronicmailsystemshavebeenaroundsincethelate1970s.
最新回复
(
0
)