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  3. Singles’ Day has been hailed as another victory by modern society in terms of commercialism. Businessmen view it as a gold mine

Singles’ Day has been hailed as another victory by modern society in terms of commercialism. Businessmen view it as a gold mine

admin2019-02-20  31
问题    Singles’ Day has been hailed as another victory by modern society in terms of commercialism. Businessmen view it as a gold mine for money-digging while the netizens sing high praise for the convenience it brings us. How should we view this newly man-made festival? Read the excerpt carefully and write your response in NO LESS THAN 300 WORDS, in which you should:
   1.   summarize briefly the author’s opinion;
   2.   give your comment.
   Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
   Write your article on ANSWER SHEET FOUR.
   Excerpt
                    Let’s Not Discount Human Touch Next Nov. 11
   I had a punishing day’s shopping recently. In less than an hour, I bought 12 liter-cartons of milk, the same number of boxes of breakfast cereal, 10 hairy crabs, a dozen pairs of socks, and a replacement laptop power cable.
   The next day it was all delivered straight to my door, neatly packed and alive. Welcome to China’s most efficient and expanding industry: Online shopping.
   When I left Edinburgh, the above list might have meant a whole weekend of much blood, sweat and irritation. In Beijing, however, the opposites apply.
   I am embarrassed to say, my list was all bought sitting in bed.
   This is the ultimate in modern convenience and a gold mine for the delivery and retail sectors. But I can’t help thinking it’s becoming a killer for society.
   Retailers across China will no doubt be toasting another bumper Nov. 11 shopping festival. Alibaba reported that about 91.2 billion yuan was spent on Nov. 11. That was 60 percent higher than the 57. 1 billion yuan it took on Nov. 11 last year.
   In my view, festivals are about mingling with happy people, listening to music, enjoying each other’s company. They’re not about sitting boggled in front of a PC, laptop, tablet or mobile, essentially spending for the sake of spending. In just five years, Nov. 11 has become commercialism on a vulgar scale—much like Christmas has in the West.
   In Edinburgh, I lived in Stockbridge. There’s a 40-year-old cheese shop, a delicatessen, a hardware store, a stationer, two small supermarkets, a butcher, a fresh-fish shop, even a chocolatier: All within striking distance of each other.
   At the weekend, families stroll about with armfuls of real shopping bags, having conversations with real neighbors, actually interacting with their fellow Edinburgers.
   I fully appreciate not everyone has this luxury of such quirky shop windows on their doorsteps.
   Being able to source thousands of online goods, conveniently from home is amazing and impressive. But have we all become just too used to clicking a mouse than using our own two feet to go out for a nice piece of old-fashioned retail therapy?
   I feel we’ve already got to the point that choosing this rather slothful keyboard opinion is a breeding ground for a more sedentary and unsociable society.
   What about actual shops? Already, millions are being shuttered around the world. And those that do survive may very well be run by artificially intelligent shop assistant applications or robots—not much chat over the counter in those.
   Indoors, too, all-purpose robots are already doing the housework. Sensors in future could also obviate other chores, with your fridge and cupboards programmed to place orders for you.
   I would rather like not having my life ruled by electronics—especially those I can’t look in the eye, or say hello to.
   So, instead of Nov. 11, how about "Get Off Your Posterior, and Go and Do Something for Yourself" Day?
选项
答案 My View on Online Purchase After a frenetic purchase of loads of unnecessary things from the Internet on Singles’ Day, the author feels remorseful and puts retrospection on this event. Instead of catering to the hail over the triumph of an ever higher sale made by online shopping on this day, the author lists its disadvantages such as vulgar commercialism, social isolation and devastating effects on actual shops which have to shutter one by another. In the end, the author calls for the Singles’ Day next year to be the one with real human touch. This year’s Singles’ Day witnesses another market mayhem thanks to online shopping. When people hail the boon of it, sober minds see it not always brimmed with promises for us all. Despite a hefty dose of profits that online shopping offers to us, it also creates a new chill in the air. Firstly, it aggravates social isolation. Since a click of the mouse can make whatever we want delivered to our doors, people no longer spend their leisure time roaming around actual shops with their family and friends. This, in return, will pull us further apart from each other. Secondly, though online shopping boosts some industries such as delivery and e-commerce, it also afflicts traditional ones. Actual shops shut down one by another; worse still, related industries such as infrastructure and traffic system have been affected to no small extent. Finally, in its crazed pursuit of customer dollars, many shoddy goods overwhelm online shops, making it a headache both for the watchdog of these shops and us ordinary buyers. To summarize, whether on Singles’ Day or not, the thing that matters is not solely the goods we buy which can only feed our body, but rather, the real human touch which can get us through either traumatic times or peaceful ones. Let’s take a panoramic view of online shopping on every Singles’ Day.
解析    本题探讨的是中国11月11日“单身节”这一现象。题目要求简要概括所给材料中作者的观点，并发表自己的评论。在具体行文方面，考生可以开篇点题，简要概括作者在“单身节”这天的经历和由此产生的对“双十一”网购狂潮的看法；第二部分可以提出自己对这一问题的看法，并给出论据支持论点；最后一段总结全文，重述论点，提出建议。
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