首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our li
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our li
admin
2015-01-09
21
问题
One of the most authoritative voices speaking to us today is the voice of the advertisers. Its strident clamour dominates our lives. It shouts at us from the television screen and the radio loudspeakers; waves to us from every page of the newspaper; plucks at our sleeves on the escalator; signals to us from the successful man as a man no less than 20% of whose mail consists of announcements of giant carpet sales.
Advertising has been among England’s biggest growth industries since the war, in terms of the ratio of money earnings to demonstrable achievement. Why all this fantastic expenditure?
Perhaps the answer is that advertising saves the manufacturers from having to think about the customer. At the stage of designing and developing a product, there is quite enough to think about without worrying over whether anybody will want to buy it. The designer is busy enough without adding customer—appeal to all his other problems of man—hours and machine tolerances and stress factors. So they just go ahead and make the thing and leave it, by pretending that it confers status, or attracts love, or signifies manliness, if the advertising agency can to this authoritatively enough, the manufacturer is in clover.
Other manufacturers find advertising saves them changing their product. And manufacturers hate change. The ideal product is one which goes on unchanged for ever. If, therefore, for one reason or another, some alteration seems called for—how much better to change the image, the packet or tile pitch made by the product, rather than go to all the inconvenience of changing the product itself.
The advertising man has to combine the qualities of the three most authoritative professions: Church, Bar, and Medicine. The great skill required of our priests, most highly developed in missionaries but present, indeed mandatory, in all, is the kill of getting people to believe in and contribute money to something which can never be logically proveD. At the Bar, an essential ability is that of presenting the most persuasive case you can to a jury of ordinary people, with emotional appeals masquerading as logical exposition; a case you do not necessarily have to believe in yourself, just one you have studiously avoided discovering to be false. As for medicine, any doctor will confirm that a large part of his job is not clinical treatment but faith healing. His apparently scientific approach enables his patients believe that he knows exactly what is wrong with them and exactly what they need to put them right, just as advertising does—"Run down? You need...". "No one will dance with you? A dab of... will make you popular."
Advertising men use statistics rather like a drunk uses a lamp-post-for support rather than illumination. They will dress anyone up in a white coat to appear like an unimpeachable authority or, failing that, they will even be happy with the announcement, "As used by 90% of the actors who play doctors on television." Their engaging quality is that they enjoy having their latest ruses uncovered almost as anyone else.
The following statements are TRUE except_____.
选项
A、Advertising men dress people up in white coats because it makes their advertisement more convincing
B、Some manufacturers would rather change their product’ s appeal than change the product itself
C、Doctors are most successful when they are both emotional and scientific
D、If advertising agency does advertising authoritatively enough, the manufacturer will surely become prosperous
答案
A
解析
题目问:下列哪项叙述不正确?通过文章内容可知,B项所述内容与第四段的意思相符;C项所述内容与文章第五段后半部分的意思相符;D项所述内容与文章第三段的最后一句话的意思相符。通过排除法,答案是A。
转载请注明原文地址:https://kaotiyun.com/show/kQLO777K
0
考博英语
相关试题推荐
SomeAmericancollegesarestate-supported,othersareprivately______,andstillothersaresupposedbyreligiousorganizations
Inmanycountriestobaccoandmedicinearegovernment______.
Themostexcitingkindofeducationisalsothemostpersonal.Nothingcan【1】thejoyofdiscoveringforyourselfsomethingthat
Theladywhohas______foranightinthedeadofthewinterlaterturnedouttobeadistantrelationofhim.
Ifithadn’tbeenforthedoctor’scare,I______speakingtoyounow.
Heis______drinker,whohasbeenimbibingforsolongthathehasfigurativelyspeaking,grownoldwiththevice.
DuringthefirstyearthatMr.WordsworthandIwereneighbours,ourconversationsturnedfrequentlyonthetwocardinalpoints
Mostpeoplewouldbe【71】bythehighqualityofmedicine【72】tomostAmericans.Thereisalotofspecialization,agreatdealof【
Amongthemanywaysinwhichpeoplecommunicatethroughspeech,publicspeakinghasprobablyreceivedmorestudyandattractedm
Theyarenolongeronspeakingtermsbecauseshe______hisconfidence.
随机试题
按机械强度要求,继电保护、自动装置、控制、信号的二次回路线路,铜芯控制电缆或绝缘导线的芯线最小截面为()。
NK细胞具有杀伤病原体能力而对正常组织细胞一般不具备破坏作用,原因是()
甲苯磺丁脲的作用主要是
下列施工现场的各个部位中,必须设置明显的安全警示标志的是( )。
期货公司申请金融期货交易结算业务资格的,申请日前3个会计年度中,应至少1年盈利且每季度末客户权益总额平均不低于人民币()。
流动性偏好理论将远期利率与未来的预期即期利率之间的差额称为()。
实际上无论从美国核心通胀还是失业率数据来看,美联储是有理由加息的。去年12月加息时美国经济的数据,还不及当前的数据。因此,唯一的理解是,美联储由于外部原因,徘徊在延缓加息和暂停加息的挣扎当中。按照耶伦的说法,欧洲经济的疲软和日本经济的萎缩都出乎美联储预料,
以下有关静态路由和动态路由的叙述中,不正确的有()。I.动态路由使用路由表,静态路由只需使用转发表Ⅱ.动态路由能够较好地适应网络状态的变化,但是开销比较大Ⅲ.静态路由通过人工来配置路由信息,动态路由使用路由选择协议来发现和维护路由信息
设关系模式R<U,F>,其中U={A,B,C,D,E},F={A→BC,C→D,BC→E,E→A},则分解ρ{R1(ABCE),R2(CD)}满足(44)。
【21】【32】
最新回复
(
0
)