首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not.
admin
2013-11-06
33
问题
Probably for as long as there have been sales forces,
managers have sought ways to determine whether they are
effective or not. In the past, salespeople were estimated on the【M1】______
basis of their sales—that is, did they reach their sales quotas? With【M2】______
the role of the sales force changed from being purely concerned
with selling to becoming more involved in marketing and took【M3】______
more responsible for maintaining customer relationships, managers
recognized the need for expanding evaluative criteria beyond just
the achievement of sales goals. The evaluation criteria of today are
vast different from those in the past. Sure, sales are still important,【M4】______
but now other measures are gaining in importance as well.
One of the more often discussed measures is ROI(return on
investment). More and more top executives are asking their sales
managers for accountant—as in "Are we getting the returns we【M5】______
seek from the sales force?" The idea is that by measuring the
impact of programs designing to aid the selling process as well as【M6】______
measuring sales closures, the marketing team can be more
effective and efficient. Fortunately, it isn’t always that easy. In a【M7】______
survey conducted in 2002 of companies with a marketing budget
of $1 million or more, 56 percent indicated they had no system for
measuring the ROI on their marketing investments. As noted by
David Reibstein of the University of Pennsylvania’ s Wharton
School of Business, "In marketing, benefits as advertising impact【M8】______
aren’t easily put into dollar returns. It takes a leap faith to come【M9】______
with a number." Marketers know that it is often difficult to
separate advertising, promotions, and other communications efforts in【M10】______
the selling effort.
【M1】
选项
答案
estimated一evaluated
解析
词汇错误。estimated意思为“估计”,evaluated意思为“评估,评价”。此处对一个营销人员的销售状况应该是进行“评估”,而不是“估计”,因此要改为evaluated。商务英语中,对员工工作的绩效评估或评价通常用evaluate或其名词形式evaluation,例如performance evaluation。
转载请注明原文地址:https://kaotiyun.com/show/ljZO777K
0
专业英语八级
相关试题推荐
Certainlyfewpeopletodayendorsetheblankslateinsomanywords,andIsuspectthatevenfewerbelieveitintheirheartof
Certainlyfewpeopletodayendorsetheblankslateinsomanywords,andIsuspectthatevenfewerbelieveitintheirheartof
Whydon’tpeoplejustsaywhattheymean?Thereasonisthatconversationalpartnersarenotmodemsdownloadinginformationin
DDT,themostpowerfulpesticidetheworldhadeverknown,exposednature’svulnerability.Unlikemostpesticides,whicheffecti
Whenawordofacertainclassdeterminestheformofothersintermsofcategory,itisreferredtoas
Whenaspeakerexpresseshisintentionofspeaking,suchasaskingsomeonetoopenthewindow,heisperforming
Businessvisitstendtobeextremelypunctual.Ifyouarrivelatetoabusinessappointment,itwillreflectbadlyonyou.Sot
Itiscommonforstudentsinhighschooltowonderifcollegeeducationisreallyimportant.Manyhighschoolstudentsdon’ten
FlorenceNightingaleenteredthehospitalandwasappalledandhorrifiedbywhatshesaw.Woundedsoldierslayonstrawmatstha
随机试题
A.药物配伍联用存在证候禁忌B.药物中的成分存在“十八反”配伍禁忌C.药物中的相同成分存在“叠加”现象D.药物中的毒性成分存在“叠加”现象E.药物中的成分存在“十九畏”配伍禁忌某女,65岁。因患风湿性关节炎多年,长期服用风湿骨痛胶囊。近日,因外
预防产褥感染的措施,正确的有
黄土地区的公路路基详细勘察,对于黄土湿陷性中等的路段,勘探测试点的平均间距不宜大于()m。
下列不属于证券投资基金的主要当事人的是()。
经营者销售产品可以给中问人佣金,但在()情况下该行为将被认为是商业贿赂。
甲公司与乙公司于2012年5月20日签订了设备买卖合同,甲为买方,乙为卖方。双方约定:(1)由乙公司于10月30日前分两批向甲公司提供设备10套,价款总计为150万元;(2)甲公司向乙公司给付定金25万元;(3)如一方迟延履行,应向另一方支付违约金20万元
甲、乙、丙三人共有一辆拖拉机,农闲时节拖拉机搁置不用,乙、丙均有出卖拖拉机之意,但正值甲外出未归,乙、丙急需钱用,就协商将拖拉机卖给赵某,卖得价款为甲留下一份,其他由乙、丙分割取去。甲回来后获悉此事,认为乙、丙未经自己同意无权卖掉拖拉机。乙解释说:“少数应
乙肝病毒是一种大约由3200个脱氧核苷酸组成的双链DNA病毒,这种病毒的复制方式较为特殊,简要过程如图所示。人感染乙肝病毒后,由于在患者的血清中存在——所以可通过检测该物质的存在与否来判断是否感染了该病毒,也可用DNA分子探针,利用_______原理
下列关于具体行政行为的特征说法错误的是()。
单颌多数后牙缺失,若缺隙的近远中向距离与对颌天然牙有差异,为建立良好的接触,可采取()。
最新回复
(
0
)