The Audience of Writing It is a very important concept for writing. You need to analyze your audience in terms of the follo

The Audience of Writing
    Good morning. Today we will talk about the audience of writing. This is a very important concept for writing. Here we expand the term "audience" to include readers of written materials or any discussions of writing activities. The audience can be examined from three different perspectives.
    The first point, analyze your audience in terms of your social relations.(1)Whenever you write, you are interacting with other members of the society.
    (2)The second point, analyze your audience in terms of their knowledge of the subject you are writing about. This analysis is valuable particularly in informative and explanatory writing.
    Now, the third point, analyze your audience in terms of their attitudes or viewpoints to the subject and your position in the writing. This analysis is vitally important in writing persuasive or argumentative essays, which is much more complex and challenging. For persuasive or argumentative writings, you can classify the audience into three groups: those who agree, those who are neutral or undecided, and those who disagree.
    If you are addressing an audience who already shares your view about developing and maintaining a mature and constructive relationship between China and the United States in the 21st century, all you need to do is to restate why such a relationship is in the vital interests of both countries and of the whole world.
    When writing to an audience who is neutral or undecided, you have the most to do and can hope to achieve a lot. Some people may be undecided because they have some doubts and concerns.(7)Once you find out why your audience is undecided, you need to address their doubts and concerns as directly and fully as possible. You have a fairly good chance of winning them over when their questions are answered satisfactorily.
    And the audience who disagrees is the most difficult to write to. Different people disagree with you for different reasons. Some of them may have already given the issue a thought and have already made a choice: therefore, it is extremely difficult to change their minds. Others who disagree may not have had the time to think it over seriously.
    There are two main possible reasons why your audience may disagree with you: 1)because they don’t have the "facts" or because they look at the same "facts" differently: 2)because they are influenced by their personal opinion, prejudice, and political or religious beliefs. Once you have found why they disagree, you can decide what the best approach is to such an audience. If it is a lack of information, your job is to give them the relevant historical as well as up-to-date information as accurately as possible. If it is for personal, political and religious reasons, you need to recognize them, understand them, and address them accordingly.
    Now, we can see that audience awareness is so crucial to the success of your writing. Thanks for your attention!