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  3. Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms

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问题     Brands are basically a promise. They tell consumers what quality to expect from a【C1】________and show off its personality. Firms invest a lot on the image of their brands to【C2】________sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】________" brands based on consumers’【C4】________and the performance of the companies that own them.
    The top 100 are collectively worth $2.6 trillion, the firm【C5】________. Apple remains the world’s most【C6】________brand, worth $185 billion,【C7】________the head of three major technology companies. However, it may have been a【C8】________year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】________and margins have been【C10】________. And Apple hasn’t unveiled a major new product since last October.【C11】________, none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】________being startlingly innovative.
    Microsoft, which tried to be startling by【C13】________a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】________its advertising expenditure by $1.6 billion.
    Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】________growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61％ more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】________sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China.
    Luxury【C17】________companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50％, has invested in technology to【C18】________its online and mobile presence. The biggest riser this year,【C19】________is Prada, whose brand value【C20】________ 63％ as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C5】
选项 A、proposes
B、reckons
C、decides
D、predicts
答案B
解析 主语the firm指代上段提及的Millward Brown公司，空格词作谓语，其宾语是位于句首的从句“排名前100名的公司总价值达2.6万亿”。基于主语宾语的语义，谓语应为能得出该数据的方式。B项reckons“估算”正确。所公布的数据与该公司的提议或决定无关，故排除A项proposes“提议”及C项decides “决定”。所公布的数据也不属于对未来的预测，故排除D项predicts“预测”。
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