首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2010-06-30
31
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first endeavor to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent (慈善的) or that consumer satisfaction is given priority over profit in a company. There are always two sides to every business transaction--the firm and the customer--and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
In discussing the marketing concept, the author focuses on ________.
选项
A、its main characteristic
B、its social impact
C、its possible consequence
D、its theoretical basis
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/nTJd777K
本试题收录于:
公共英语四级笔试题库公共英语(PETS)分类
0
公共英语四级笔试
公共英语(PETS)
相关试题推荐
Manyuniversitystudents【C1】______studyinghistorybecausethereislittletogetexcitedaboutwhenhistoricaleventsareprese
AccordingtotheFBI,howmanyrobberiesweresolvedbythepolicelastyearintermsofpercentage?
Answerquestions71-80byreferringtothesynopsesof4differentbooksonenvironmentaleconomicsinapublisher’sbrochure.A
tosavepeople/(tohelppeople)
Imagineaworldinwhichtherewassuddenlynoemotion—aworldinwhichhumanbeingscouldfeelnoloveorhappiness,noterro
Imagineaworldinwhichtherewassuddenlynoemotion—aworldinwhichhumanbeingscouldfeelnoloveorhappiness,noterro
Psychologiststakecontrastiveviewsofhowexternalrewards,from【31】______praisetocoldcash,affectmotivationandcreativit
Themostobviouspurposeofadvertisingistoinformtheconsumerofavailableproductsorservices.Thesecond【C1】______istos
Wherewastheletterprobablyplacedmanyyearsago?
Wherewastheletterprobablyplacedmanyyearsago?
随机试题
手工钨极氩弧焊焊枪的作用不包括()。
辩护词的结束语应归结全篇辩护词的中心观点,并随之提出具体的
古人云:“奢靡之始.危广之渐。”这警示领导者在生活作风上应该【】
“金元四大家”中,被称“养阴学派”的医家是
甲、乙二人订立货物买卖合同。甲开具可转让提单一张交给乙。乙后将此提单背书转让给丙,丙不慎将其丢失。则下列说法错误的有:()
某公司计划投资兴建某建设项目,正在进行投资估算和可行性研究,收集到的投资估算资料如下。1.固定资产投资估算的资料(1)某项目拟全套引进国外设备,有关设备购置费估算数据如下:①设备总重100t,离岸价格(FOB)200万美元(美元对人
乘坐国内航班的旅游者在托运的行李中有高档相机,行李在途中丢失,相关航空公司应()
根据下面材料回答问题。2001到2012年间,中国对匈牙利出口同比增量最高的年份,当年的贸易顺差为多少亿美元?
下列关于纯音掩蔽的描述中,不正确的是()。(2018年)
A、女的不愿意帮忙B、女的这个周末没空儿C、男的这个周末回家D、男的这个周末很忙B对话中“我周末回家,你要是有什么事儿等我回来再帮你做吧”这句话,说明女的这个周末没有空儿,所以选B。
最新回复
(
0
)