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  3. [A] We call this unique approach adopted by unicorns lightning innovation—and large companies such as Microsoft, Apple, and Ci

[A] We call this unique approach adopted by unicorns lightning innovation—and large companies such as Microsoft, Apple, and Ci

admin2023-02-22  34
问题     [A]   We call this unique approach adopted by unicorns lightning innovation—and large companies such as Microsoft, Apple, and Cisco should be able to benefit greatly from applying it. After all, lightning innovation delivers fairly immediate returns, does not entail high levels of technical risks, is targeted at very clear and large markets, does not fall outside their current businesses or areas of strategic action, and typically outperforms existing products or services.
    [B]   At one level, the answer is quite obvious: Unicorns get big fast. As a result, they enjoy the very steep growth rates of the businesses they’re in. Think about Uber, created in 2009, which is now available in over 400 cities worldwide, fulfills over one million rides on a daily basis, has about 9 million users, and receives more than $1 billion in payments per year. Snapchat, an idea conceived in 2011, is now valued around $16 billion, with more than 100 million active users who send an average of over 400 million snaps per day.
    [C]   The term "unicorns," coined by Aileen Lee, founder of Cowboy Ventures, is commonly used to identify venture-backed private companies valued at $1 billion or more. As of February this year, the top 10 unicorns for market capitalization are: Uber, Xiaomi, Airbnb, Palantir, Meituan-Dianping, Snapchat, Didi Kuaidi, Flipkart, and SpaceX. A complete list of unicorns is published by The Wall Street Journal; it includes a total of 146 companies.
    [D]   But to realize this potential, established companies will need to fundamentally revisit their business models and cultures. Some of the big players do seem to recognize this—it may be one of Google’s motivations for creating its Alphabet structure, splitting itself into smaller and more agile units. In a digital world, learning to fail fast is the key to getting big fast, and we can expect the big, structured companies of today to take a leaf from Google’s book and start to turn themselves into portfolios of unicorns.
    [E]   Unicorns have become widely studied and very popular in business press. In particular, much has been written around the key questions of whether their worth is anywhere near their valuations and why they are reluctant to go public. However, by simply celebrating the success stories of unicorns or quibbling with their valuation numbers, we risk ignoring the important question: How did they get to be so valuable?
    [F]   But is there something about these specific companies that others can learn? To answer that deeper question, we carried out a systematic analysis of the 146 unicorns identified by The Wall Street Journal. Thanks to this analysis, we identified features that are common to pretty much all the unicorns, which we believe helps explain why they have been so successful.
    [G]   These features can be summarized as follows: They have a sharply focused and experienced leader-ship; their business model is built around a single digital platform or software that is very quick and cheap to develop and leverage; they do not need to invest in building a big workforce and lots of assets; they are backed by financiers motivated for a quick sale; and they are willing to kill or pump in more money on short notice. Culture, incentives, and needs are all geared toward speed; what unicorns really embody are businesses optimized to bring specific digital innovations to markets really, really fast. To be sure, there are also plenty of failures. But the hyper-fast cycle times of the digital world mean that these entrepreneurs and the VCs backing them get to fail faster than they did before, which helps them reach the promised land more quickly.
    【D6】→E→【D7】→【D8】→【D9】→A→【D10】
【D10】
选项
答案D
解析 本题是文章的末段，适合作总结、提出建议。D以谷歌重调组织架构为例，讲述其他公司可以如何向独角兽公司学习，并在末尾呼吁企业勇于向独角兽公司转变，符合文章末段的行文特征。此外，D首句的this potential指代A所讲的有着大量好处的“闪电创新”，两段语义衔接顺畅，故选D。
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