2. 外语
  3. A、Work out a program for his wife’s new business. B、Survey what newspapers are more likely to be read by women. C、Ask his wife f

A、Work out a program for his wife’s new business. B、Survey what newspapers are more likely to be read by women. C、Ask his wife f

admin2021-07-20  16
问题  
M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I’m M Benson... er... I’ve got a few questions. (8)I’d like to know more about how to advertise in your newspaper.
W: OK Well, first, have you seen our rate card?
M: Rate card? I’m afraid I don’t know anything about it.
W: No problem. We’ll take it from the top. Here. This is a rate card. It’s a little complicated at first, (9)but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don’t know where to start.
W: There are two basics you have to consider. One, how big do you want your ad to be? The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: (9)Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There’s a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. (10)Weekend ads are more expensive—more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It’s for my wife. She’s starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife’s new business.
M: When do you recommend we run the ads?
W: (11)If you know who your customers are going to be, we can really help you. For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.
8. What is the conversation mainly about?
9. What is not true about the rate of advertising on newspaper?
10. Why is advertisement on weekends more expensive?
11. What does the woman suggest the man do before running the ads?
选项 A、Work out a program for his wife’s new business.
B、Survey what newspapers are more likely to be read by women.
C、Ask his wife for more money and come back the next day.
D、Know more about the antique shop customers.
答案D
解析 细节题。男士的太太要开古玩店，男士向女士询问什么时间登广告最好，女士并没有正面回答，而是说因为不同的目标人群需要不同的广告刊登方案，所以要了解客人的情况，她才能真正帮上忙，故答案为D。
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大学英语四级

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