2. 考研
  3. A. There is a close relationship between building a reputation and establishing what we call goodwill. B. Would you like to tell

A. There is a close relationship between building a reputation and establishing what we call goodwill. B. Would you like to tell

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问题 A. There is a close relationship between building a reputation and establishing what we call goodwill.
B. Would you like to tell me the relationships between them?
C. I see advertising as an essential part of the entire process of marketing.
D. in the long run it’ s the image that really counts.
A: I’d like to talk a little more about advertising. I think it has an important part to play in production promotion. Would you agree with that?
B: Oh, yes, I certainly would. (7)_____. And I think it has an independent function.
A: I’m especially interested in the role of image, public relations and advertising in the production promotion. (8)_____.
B: Yes, that’ s a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.
A: It’s really a matter of establishing trust, isn’t it? (9)_____.Am I right?
B: Yes. We all know what it is when a company has it and we clearly know when a company doesn’t have it.
A: I think we all know that.
B: The same thing applies to a product, too. And that’ s why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products. But (10)_____.
A: I understand. Public relations plays a role in building image, both product image and company image.
B: Yes, advertising can help build product recognition, but product itself builds image.
选项
答案A
解析 根据B做出的回答“我们都清楚当一家公司建立起了良好的信誉，对它意味着什么；同时，更清楚如果公司没有了信誉，这又意味着什么”，可知，A和B对信誉和公司之间的关系持有相同的观点，所以选A“建立信誉和创建企业商誉有密切的联系”。
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