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  3. Amazon is facing a battle with UK publishers as it seeks to secure more advantageous terms in its latest round of contract negot

Amazon is facing a battle with UK publishers as it seeks to secure more advantageous terms in its latest round of contract negot

admin2014-11-27  30
问题     Amazon is facing a battle with UK publishers as it seeks to secure more advantageous terms in its latest round of contract negotiations. The web giant wants the right to print books itself if publishers fail to provide adequate stock, and wants publishers to match any pricing deals it offers to other distributers.
    "Print-on-demand"
    Among the new clauses of the contract negotiations were the right for Amazon to print its own copies of a book if a publisher runs out of stock. The Seattle-based company would do this using its "print-on-demand" equipment, and would require publishers to hand over electronic versions of their titles. The process, which can print books more quickly than a traditional press, is generally thought to offer an inferior product. Publishers are concerned that if Amazon used this method to print books, customers would blame them, and not the tech firm, for the quality.
    Another clause, known in the industry as a "most favoured nation"(MFN)proposal, asks publishers not to offer promotions to distributors without also offering them to Amazon. This would include selling books at a discount on the publishers’ own websites.     It also demands that publishers inform Amazon before offering e-book deals to other clients, and give the tech firm the same terms.
    One representative of a mid-sized firm said Amazon had become "increasingly cruel" in its negotiations, while another accused Amazon of "bullying".
    Publishers also said that Amazon generally prefers verbal agreements, and rarely documents its negotiations, but had done so in the latest round of talks, with one mid-sized firm saying this was the first time it had received correspondence outlining such terms.
    In a separate development, a German trade association has brought a complaint against Amazon to the country’s competition authorities, claiming the firm abused its market dominance.
    On Thursday, the Associated Press reported that the French government, in a bid to support the country’s small bookshops, has adopted a bill that will prevent Amazon and other online retailers from offering free deliveries of discounted books.
    But Mr Jones also emphasized the positive role Amazon has played in the bookselling industry. "The worst thing that could happen(to book publishers)would be for Amazon to go away," he said. "The second worst thing would be for it to become more dominant."
What’s included in the "most favoured nation"(MFN)proposal?
选项 A、The publishers should offer copies at a very low price.
B、The books offered by the publishers must be of good quality.
C、The publisher should offer Amazon the same promotions as it offers to distributors.
D、The publishers should inform Amazon if it offers books to its clients.
答案C
解析 推断题。根据题干中的the“most favoured nation”(MFN)proposal可以定位到文中Another clause，known in the industry as a“most favoured nation”(MFN)proposal，asks publishers not to offer promotions to dis—tributors without also offering them to Amazon．可以推断出亚马逊要求与分销商享受相同的促销。A、B选项的内容文中没有直接提及，D选项的意思不够准确，不是在出版商向零售商提供书籍时提醒亚马逊，而是提供与零售商相同的促销折扣。因此，正确答案是C。
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