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  3. A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

admin2010-09-10  62
问题     A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
    If an economist was asked which of three groups borrow most, people with rising incomes, stable incomes, or declining incomes -- he would probably answer: those with declining incomes. Actually, in the years 1947- 1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least.  This shows us that traditional assumptions about earning and spending are not always reliable.
    Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we’ 11 have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may arouse resentment (怨恨) and buyer’ s resistance may be aroused. This is shown by the following typical comment: "I just don’t pay these prices; they are tm high."
    The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive (有助于) to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, and they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
From the results of the surveys, the writer concludes that______.
选项 A、maintaining stable prices is a correct business policy
B、the saving and spending patterns in Great Britain are better than those in America
C、the consumers always expect prices to remain stable
D、consumers should adapt to the change of prices
答案A
解析 该题问根据调查结果，作者得出了什么结论。文章最后一段中间部分提到，预期物价稳定有利于人们购物。接着，作者在文章最后一句进行总结"Thus，it appears that the common business policy of maintaining stable prices is based on correct understanding of consumer psychology．”(因此，维持物价稳定这个常规的经济政策似乎是基于对消费者心理的正确理解之上的。)综上所说，作者认为既然物价稳定促进消费，因此保持物价稳定是一项正确的经济政策。”故，[A]为该题答案。
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