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  3. Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms,

Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms,

admin2015-03-20  95
问题     Google, which dominates much of life on the Internet, has been trying to expand beyond computers and telephones to living rooms, cars and bodies. It made its way a bit further into people’ s homes on Monday when it agreed to pay $3.2 billion in cash for Nest Labs, which makes Internet-connected devices like thermostats and smoke alarms.
    Nest, which was started in 2010 by Tony Fadell and Matt Rogers, members of the teams that built the iPhone and iPod at Apple, will continue to operate independently under its own brand and expand its portfolio of connected versions of what it calls "unloved but important devices in the home." Mr. Fadell, Nest’s chief executive, will report to Larry Page, co-founder and chief executive of Google.
    Internet companies are competing for the gateway through which people live every aspect of their lives—whether searching, socializing, reading, shopping, exercising or sleeping. Their businesses, particularly advertising, are built on watching the way people behave online. For Google, gaining visibility into people’s habits beyond computers and phones—whether watching television using Chromecast, taking a walk wearing Google Glass or managing their homes using Nest products— will provide a fuller picture of users.
    "Google likes to know everything they can about us, so I suppose devices that are monitoring what’s going on in our homes is another excellent way for them to gather that information," said Danny Sullivan, a longtime Google analyst and a founding editor of Search Engine Land. "The more they’re tied into our everyday life, the more they feel they can deliver products we’ 11 like and ads."
    Mr. Fadell said in an interview that he was aware of concerns among customers about Google having so much data about people, and that Google agreed that Nest’ s privacy policy—which says that Nest will use customer information only to improve its products and services—would remain unchanged. "That was a major concern or question we had, and they have done an amazing job of convincing us that our privacy policies are going to be well-respected in their organization," he said.
    Still, Mr. Sullivan said, "History has shown that privacy policies do change." He added, "They won’t hand over Nest data to Google, and Google mines it for whatever they want, but there could be incentives or reasons why it might make sense to tie it to a Google account."
What can we infer from the last paragraph?
选项 A、Nest’s privacy policy will soon be changed.
B、Nest may offer incentives to get users’ data.
C、Users are willing to tie their devices to Google account.
D、Google may get users’ information indirectly.
答案D
解析 文中末句引用沙利文的话，指出“他们不会把Nest的数据交给谷歌，任由谷歌在其中挖掘他们想要的任何信息，但可能出现一些理由和好处，让用户将其设备与谷歌账号相绑定”。由此判断，D项“谷歌可能会间接得到用户信息”为正确答案。A项“Nest的隐私政策将很快被改变”无法推出。B项"Nest或许提供激励好处以得到用户数据"混淆了内容，文中讲的是tie it to a Google account(让用户将其设备与谷歌账号相绑定)，而非得到用户数据。C项“用户愿意将他们的设备与谷歌账号绑定"属于过度推断，文中无法找到相关暗示信息。故排除。
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