首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes a
admin
2014-09-18
10
问题
Reebok executives do not like to hear their stylish athletic shoes called footwear for yuppies. They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interested in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers. Still, despite its emphasis on new markets, Reebok plans few changes in the up market retailing network that helped push sales to ’ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from’ 27 to ’ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company’s view that consumers judge the quality of the brand by the quality of its distribution. In the past few years, the Massachusetts-based company has imposed limits on the number of its distributors (and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’ S exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes are available in about five thousand retail stores in the United States. Reebok has already anticipated that walking shoes will be the next fitness-related craze, replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
What lesson has Reebok learned from Nike’ s distribution problems?
选项
A、A company should not sell its high quality shoes in discount stores.
B、A company should not limit its distribution network.
C、A company should do follow-up surveys of its products.
D、A company should correctly evaluate the impact of a new craze on the market.
答案
B
解析
文中指出,Reebok公司避免了Nike公司在distribution方面的问题,因此因改选B。
转载请注明原文地址:https://kaotiyun.com/show/uYTK777K
0
专业英语四级
相关试题推荐
Frequentlysingle-parentchildren______someofthefunctionsthattheabsentadultinthehousewouldhaveserved.
Educationofexceptionalchildrenmeansprovisionofspecialeducationalservicestothosechildrenwhoareeitherhandicappedo
SputnikIwasthefirstartificialsatellite.Itcanbedescribedasanaluminum(1)______withadiameterof58centimetersand
Wheneverpossible,Ian______howwellhespeaksJapanese.[2003]
Itwassuggestedthatallgovernmentministersshould______informationontheirfinancialinterests.[2004]
Becauseofcomputersandcabletelevision,themembersoftheaudiencewillsoonbemorethanwatchers.Theywillbeabletodo
ThemenandwomenofAnglo-SaxonEnglandnormallyboreonenameonly.Distinguishingepithetswererarelyadded.Thesemightbe
Ah,praise.SopowerfularesimplewordsofapprovalandadmirationthatthelatepsychologistB.F.Skinneroncecalledpraise
Trafficstatisticspaintagloomypicture.Tohelpsolvetheir,trafficwoes,somerapidlygrowingUScitieshavesimplybuiltm
Asthegreatlowebbofhightechsweepsthroughtheworldofonlinecommerce,twokindsofsitesareweatheringthestorm.The
随机试题
()不能成为监督行政的主体。
粗齿锯条适用材料为()。
在《伊则吉尔老婆子》中,丹柯的故事表现的是()
下列药物中具有抗滴虫作用的药物包括
可用于苯巴比妥的鉴别方法有
对协调性宫缩乏力的产妇,加强宫缩的措施不包括
一家奶粉公司的促销员希望某产科护士提供一些产妇的联系方式,以便将促销的奶粉送给产妇,此时护士应当
水环境影响预测条件中应确定的内容有( )。
(2012上集管)A公司近期成功中标当地政府机构某信息中心的信息安全系统开发项目。公司任命小李为项目经理,配备了信息安全专家张工负责项目的质量保证和关键技术。小李为项目制定了整体进度计划,将项目分为需求、设计、实施和上线试运行四个阶段,项目开始后
在微型计算机内存储器中不能用指令修改其存储内容的部分是_______。
最新回复
(
0
)