2. 外语
  3. A. appeal B. assurance C. bottom D. delivery E. exerted F. few G. general H. heart I. identical J. lingering K. m

A. appeal B. assurance C. bottom D. delivery E. exerted F. few G. general H. heart I. identical J. lingering K. m

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问题     A. appeal B. assurance C. bottom D. delivery  E. exerted
    F. few    G. general   H. heart  I. identical J. lingering
    K. method L. reverse   M. some   N. short     O. struggling
    Why has the McDonald’s model proven so irresistible? Eating fast food at McDonald’s has certainly become a "sign" that, among other things, one is in tune with the contemporary lifestyle. There’s also a kind of magic or【C1】________associated with such food and their settings. However, what will be focused on here are the four alluring dimensions that lie at the【C2】________of the success of this model.
    In【C3】________, McDonald’s has succeeded because it offers consumers, workers, and managers efficiency, calculability, predictability and control.
    One important element of McDonald’s success is efficiency, or the optimum【C4】________for getting from one point to another. For consumers, McDonald’s offers the best available way to get from being hungry to being full. In a society where both parents are likely to work or where a single parent is【C5】________to raise children on her own, efficiently satisfying hunger is very attractive.
    Calculability is an emphasis on the quantitative aspects of products sold (portion size, cost) and services offered (the time it takes to get the product). In McDonaldized systems, quantity has become equivalent to quality; a lot of something, or the quick【C6】________of it, means it must be good.
    McDonald’s also offers predictability, the【C7】________that products and services will be the same over time and in all locales. The Egg McMuffin in New York will be【C8】________to those in Chicago and Los Angeles. Also those eaten next week or next year will be the same as those eaten today.
    The fourth element in McDonald’s success, control, is【C9】________over the people who enter the world of McDonald’s. Lines, limited menus, and【C10】________options all lead diners to do what management wishes them to do—eat quickly and leave.
【C1】
选项
答案A
解析 名词辨析题。分析句子结构可知，空格前是连词or，连接名词magic和空格所填词。空格所填词与magic一起充当介词of的宾语，因此空格处应该填入一个名词。上文中提到，在麦当劳吃饭已经成为与现代生活方式合拍的一个标志，本句中提到麦当劳的食物和环境也拥有某种魔力。名词选项中，能够与magic一词搭配使用的单词为appeal“吸引力”。故A为答案。
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