首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms i
admin
2017-08-11
32
问题
Brands are basically a promise. They tell consumers what quality to expect from a【C1】______and show off its personality. Firms invest a lot on the image of their brands to【C2】______sales and loyalty. But measuring their value is hard. Millward Brown, a market-research company, is one of several that takes a stab at it. It has just published its annual ranking of the world’s "most【C3】______" brands based on consumers’【C4】______and the performance of the companies that own them.
The top 100 are collectively worth $2.6 trillion, the firm【C5】______Apple remains the world’s most【C6】______brand, worth $185 billion,【C7】______the head of three major technology companies. However, it may have been a【C8】______year for Apple in many respects: rivals are gaining share of the smartphone market;【C9】______and margins have been【C10】______. And Apple hasn’t unveiled a major new product since last October.【C11】______. none of the three major technology companies has increased much in value since last year perhaps because they have been refining their products【C12】______being startlingly innovative.
Microsoft, which tried to be startling by【C13】______a radical new operating system, has seen its brand value fall. Apple’s big rival, Samsung, jumped 25 places, partly by out-innovating Apple and partly by【C14】______its advertising expenditure by $1.6 billion.
Visa was one of the main brand sponsors for the 2012 Olympic games in London. But many of the big gainers【C15】______growth in emerging markets. That helps explain the rise in the value of beer brands like Brazil’s Brahma, which is worth 61% more than last year. Ten-cent, an internet services company, benefited from being innovative and Chinese.【C16】______sales slowed in Europe, Zara, a high-street fashion retailer introduced online shopping for customers in China
Luxury【C17】______companies tend their brands even more carefully than most. Gucci, whose brand value increased by almost 50%, has invested in technology to【C18】______its online and mobile presence. The biggest riser this year,【C19】______. is Prada, whose brand value【C20】______63% as it increased sales in both old markets and new. But even in Western Europe its most enthusiastic customers were Asian tourists.
【C10】
选项
A、squeezed
B、minimized
C、maximized
D、widened
答案
A
解析
上半句提到对手正在侵占智能手机的市场份额,因此苹果公司的盈余(margins)会受影响。A项squeezed有“挤压”之意,填入文中指盈余受到挤压。
转载请注明原文地址:https://kaotiyun.com/show/yzIZ777K
0
考研英语一
相关试题推荐
Expectationssurroundingeducationhavespunoutofcontrol.Ontopofaseven-hourschoolday,ourkidsmarchthroughhoursof
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
HumanmaleslivingwiththeirmomsmaynotexpecttohavemuchluckhookingupthisValentine’sDay.【C1】______amongthenorther
随机试题
奶牛乳房每个乳头的乳头管数是
A、活血消痈B、通络止痛C、行气止痛D、芳香温通E、祛风活络通心络胶囊行中有补,补而不滞,善治心气虚乏、血瘀络阻证之冠心病心绞痛,亦用于气虚血瘀络阻型中风病。其功能除益气活血外,还能
因()造成工期延误,经监理工程师确认,工期相应顺延。
施工项目合同订立主体是发包方和承包方,具体履行合同各项约定的是受承包方委托的()。
民法通则所称的重大误解不包括()。
规范性公文中的“有关说明”是指()。
H国三大产业的出口增加值分解表(单位:百万美元)注:DVA—最终被国外吸收的国内增加值RDV—返回的国内增加值FVA—用于生产本国出口的外国增加值PDC—中间品贸易的纯重复计算的增加值相比2014年,2017年出口增加值增长率从高到低依次是:
下列给定程序中,函数fun的功能是:给定n个实数,输出平均值,并统计平均值以上(含平均值)的实数个数。例如,n=8时,输入193.199、195.673、195.757、196.051、196.092、196.596、196.579、196.763、所得平
—ReadthearticleaboutPeopleExpress.—Choosethebestwordtofilleachblank,fromA,B,CorD.—Foreachquestion19-33ma
Thefollowingisanadvertisementofapublication(出版物).ConversationalEnglish
最新回复
(
0
)