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  3. A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money

admin2010-09-10  97
问题     A scientist who does research in economic psychology and who wants to predict the way in which consumers will spend their money must study consumer behavior. He must obtain data both on resources of consumers and on the motives that tend to encourage or discourage money spending.
    If an economist was asked which of three groups borrow most, people with rising incomes, stable incomes, or declining incomes -- he would probably answer: those with declining incomes. Actually, in the years 1947- 1950, the answer was: people with rising incomes. People with declining incomes were next and people with stable incomes borrowed the least.  This shows us that traditional assumptions about earning and spending are not always reliable.
    Another traditional assumption is that if people who have money expect prices to go up, they will hasten to buy. If they expect prices to go down, they will postpone buying. But research surveys have shown that this is not always true. The typical attitude was expressed by the wife of a mechanic in an interview at a time of rising prices, "In a few months," she said, "we’ 11 have to pay more for meat and milk; we’ll have less to spend on other things." Her family had been planning to buy a new car but they postponed this purchase. Furthermore, the rise in prices that has already taken place may arouse resentment (怨恨) and buyer’ s resistance may be aroused. This is shown by the following typical comment: "I just don’t pay these prices; they are tm high."
    The investigations mentioned above were carried out in America. Investigations conducted at the same time in Great Britain, however, yielded results that were more in agreement with traditional assumptions about saving and spending patterns. The condition most conducive (有助于) to spending appears to be price stability. If prices have been stable and people consider that they are reasonable, and they are likely to buy. Thus, it appears that the common business policy of maintaining stable prices is based on a correct understanding of consumer psychology.
Which of the following statements is always TRUE according to the surveys mentioned in the passage?
选项 A、Consumers win put off buying things if they expect prices to decrease.
B、Consumer behavior is influenced by the price condition.
C、Consumers will spend their money quickly if they expect prices to increase.
D、Traditional assumptions about earning and spending are reliable.
答案C
解析 该题问根据调查，以下哪一项总是正确的。文章讨论了过去和当前人们关于物价变化对消费行为的影响的看法。虽然，调查表明当前消费者的理念与传统的认识有所不同，但是有一点是二者共同的，即：价格变化肯定会给消费者带来影响。故，[B]为正确答案。
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