首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health
admin
2014-09-18
94
问题
Seeking a competitive advantage, some professional service firms(for example, firms providing advertising, accounting, or health care services)have considered offering unconditional guarantees of satisfaction. Such guarantees specify what clients can expect and what the firm will do if it fails to fulfill these expectations. Particularly with first- time clients, an unconditional guarantee can be an effective marketing tool if the client is very cautious, the firm’s fees are high, the negative consequences of bad service are grave, or business is dif- ficult to obtain through referrals and word-of-mouth.
However, an unconditional guarantee can sometimes hinder marketing efforts. With its implication that failure is possible, the guarantee may, paradoxically, cause clients to doubt the service firm’ s ability to deliver the promised level of service. It may conflict with a firm’s desire to appear sophisticated, or may even suggest that a firm is begging for business. In legal and health care services, it may mislead clients by suggesting that law suits or medical procedures will have guaranteed outcomes. Indeed, professional service firms with outstanding reputations and performance to match have little to gain from offering unconditional guarantees. And any firm that implements an unconditional guarantee without undertaking a commensurate commitment to quality of service is merely employing a potentially costly marketing gimmick.
The passage most clearly implies which of the following about the professional service firms mentioned in line 30?
选项
A、They are unlikely to have offered unconditional guarantees of satisfaction in the past.
B、They are usually profitable enough to be able to compensate clients according to the terms of an unconditional guarantee.
C、They usually practice in fields in which the outcomes are predictable.
D、Their fees are usually more affordable than those charged by other professional service firms.
E、Their clients are usually already satisfied with the quality of service that is delivered.
答案
E
解析
关于L30所提专业服务公司,文中指出:A.过去不能提供无条件满意保证。说反了,文中说outstanding reputation andperformance。B.这里不讨论如何偿付顾客不满的问题。C.经常在结果可预测领域工作。无。D.要价比其他公司可承受。未提。E.正确。其客户已经对其服务质量满意。见A选项后说明。
转载请注明原文地址:https://kaotiyun.com/show/zctO777K
本试题收录于:
GMAT VERBAL题库GMAT分类
0
GMAT VERBAL
GMAT
相关试题推荐
SpeakerA:Hello.CanIbeofservicetoyou?SpeakerB:I’mjustwindowshopping.SpeakerA:Youarealwayswelcome.【D8】_____
Musiccomesinmanyforms:mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Ameri
Musiccomesinmanyforms:mostcountrieshaveastyleoftheirown.【C1】______theturnofthecenturywhenjazzwasborn,Ameri
Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittl
Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittl
Packagingisaveryimportantformofadvertising.Apackagecansometimesmotivatepeopletobuyproducts.Forexample,alittl
Theautomobilehasmanyadvantages.Aboveall,itofferspeoplefreedomtogowhereverandwhenevertheywanttogo.However,to
Theautomobilehasmanyadvantages.Aboveall,itofferspeoplefreedomtogowhereverandwhenevertheywanttogo.However,to
Atthebeginningoflastcentury,medicalscientistsmadeaninterestingdiscovery:wearebuiltnotjustoffleshandbloodbut
随机试题
六一散的主治证中包括下列哪些症状
全面的网络信息安全方案不仅要覆盖到数据流在网络系统中的所有环节,还应当包括信息使用者、传输介质和网络等各方面的管理措施。()
单步式利润表的优点在于()。
企业集团是一种机构相当稳定的企业联合组织形式,但企业集团本身并不是()。
甲公司和乙公司为非同一控制下的两个公司,2010年8月1日甲公司发行600万股普通股(每股面值1元)作为对价取得乙公司60%的股权普通股每股市价为1.5元,同日乙企业账而净资产总额为1300万元,公允价值为1500万元2010年8月1日甲公司取得的长期股
销售部的汪洁四季度的业务完成量是40万元,而她的同事赵刚为36万元,赵刚的完成情况不如汗沽,这种分析工作绩效的方法是()。(2004年11月二级真题)
课堂管理
地震经济:是指地震后灾区人民积极重建家园,努力发展经济的一系列措施。根据上述定义,下列不属于地震经济的是()。
摩尔定律:随着科技的发展,商品性能会变得越来越好,而价格却变得越来越低。这正是科技的发展给人们带来的实惠。根据上述定义,体现了摩尔定律的一项是()。
WhatkindofroomdoesWilliamWoodswant?
最新回复
(
0
)