首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、It is easier to clean and repair. B、It is non-fixed and flexible. C、All its units are of the same height. D、Its chopping board
A、It is easier to clean and repair. B、It is non-fixed and flexible. C、All its units are of the same height. D、Its chopping board
admin
2010-04-28
31
问题
Terry: Well what have we got this morning? The first thing I think is to complete the voice-over for that cutlery commercial.
Joyce: No... I’ m afraid you are mistaken. Instead of completing that.., em... We’ ye got to come up with a selling idea for those kitchens. Remember? The boss will be wanting to see us after lunch...and he’ll be expecting it all to be more or less tied up... parcel-like.
Terry: Wouldn’t it be better to finish one job before beginning another? The boss will understand surely.
Joyce: Forgive me Terry if I keep correcting you.., but remember there are deadlines. And when there’ s a deadline the boss is as immovable as a barnacle.
Terry: So we’ll have to come up with the parcel. Any ideas?
Joyce: Absolutely none. And my usually grasshopper brain is not at its come-up-with-the-ideas best this morning. Let’ s have a look at the details.
Terry: Well... whatever its like we’ ye got to make it a dream. Gleaming perfection...slick.., everything fitted-fitted is a key word isn’t it-Everything to avoid the impression of the inevitable mess that kitchens actually get in.
Joyce: How clear it is, Mr. Hancock, that you are new to the adman’ s business. I’ m afraid you are on the wrong track. There you are making decisions already... Gatsbying about the office.., thinking already that the key works to this ad are going to be... what... "timeless, sophisticated beauty" ... "the haute couture of haute cuisine" ... and you’ve forgotten the adman’ s first rule.
Terry: Which is?
Joyce: Hard deskwork, getting to know the facts. You’ ve got to knead the dough before you can ice the cake. Mm...Now draw up a pew, will you? And we’ll look at the ingredients.
Terry: What makes this kitchen different from any other?
Joyce: Now that’ s a leading question. Mm...Here are some photos. What do you notice?
Terry: They, re all different.., the photos I mean. In fact it’ s different from all the other kitchens on the market-that they’ re all fixed aren’t they? And this is all.., well...non-fixed.
Joyce: All the various units can be moved about. Now that’ s sensible. Because there are times...
Terry: ... there are times arch’ t there when for example you need the chopping-board near the sink...and other times when you need it near the cooker.., and...
Joyce: So you do know something about kitchens.
Terry: Not kitchens exactly. But. cooking... yes... I do some cooking occasionally.
Joyce: Good for you. The nearest I get to it is jig-sawing tins open and tossing the odd frozen meal into the oven. Perhaps that’ s what most women now want a kitchen for. simple. function. made to accommodate the Mute cuisine of the deep-freezer.
Terry: No... I’ m sure you are wrong. Most practical women of the house want a kitchen to be... er... flexible.., er... like kitchen used to be.
Joyce: Well, there’ s one flexible thing at least about this kitchen. What shall we call it? Mobility of units? Anyway the idea’ s there. So there is one thing different about this kitchen.
Terry: Sorry to...er...to correct you Joyce-but there’ s something else you haven’ t noticed.
Joyce: Oh, yes?
Terry: You say there’ s one difference, but in fact there are two. You see most manufacturers of kitchen units produce all the units of the same height.
Joyce: Lot’ s of working surfaces...yes...but...
Terry: But only one height. It makes production cheapen
Joyce: Well, surely that’ s fine. I mean.., there is an ideal working height.
Terry: I beg to differ. You’ re quite wrong you know. Now what are some of the things you need to do in the kitchen?
Joyce: Unwrap sliced bread.., defreeze the stuff from the freezer.., open tins...
Terry: Have you ever, for example, tried.., er... er... frosting cake mixture at the same working height as... well.., as slicing bread? You see you need those different heights. Otherwise sometimes you’ re up on your toes.., some times down on your knees.
Joyce: So it doesn’t look as if we want a nude-in-an-apron-at-an-eye-level-grill sort of picture. Something practical this time. Something with the idea of... let’ s think of some words...
Terry: Mm... Multi-height. multi-mobile...
Joyce: Yes... and a whole series of tiny pictures showing the multi-purpose character of...
Terry: And the old-type kitchen was multi-purpose...
选项
A、It is easier to clean and repair.
B、It is non-fixed and flexible.
C、All its units are of the same height.
D、Its chopping board is nearer to the sink.
答案
B
解析
转载请注明原文地址:https://kaotiyun.com/show/05qO777K
0
专业英语八级
相关试题推荐
AnexperimentaltreatmentforParkinson’sdiseaseseemedtoimprovesymptoms—dramaticallyso,forone59-year-oldman—withoutca
A、Thehightemperaturerequiredforitsuse.B、Thehighcostofmaterialsusedinitsproduction.C、Thelackoftrainedenvironm
A、Arranginginterviewsforherboss.B、Hiringnewstaffforthedepartment.C、Workingouttheweeklyschedules.D、Reducingwork
IusedtoboastthatBritainwasarelativelyuncorruptsociety.LookatFrance,Iwouldsay,whereahighproportionofrecent
HungerandfoodinsecurityhavebeencalledAmerica’s"hiddencrisis."Atthesametime,andapparentlyparadoxically,obesity
A、AttendingaconferenceheldinEurope.B、Applyingforaresearchgrant.C、Tryingtogetintograduateschool.D、Presentingap
A、Catchsalespersonsellingguns.B、Lookoutforpoachers.C、Fightagainstpotentialterrorists.D、Patroltheterritory.A
Internetadvertisingisbooming.Theindustryhasgonefrom$9.6billioninrevenuein2001to$27billionthisyear,accordin
BuckinghamPalaceis______’spresentLondonhome.
A、MissChartwasoncedismissedbytheemployer.B、MissChartwasnotongoodtermswithherco-workers.C、MissChanoncequitte
随机试题
耐火度是指耐火材料在高温下抵抗()的性能,是耐火材料的重要性能指标之一。
下列哪位作家是世界三大短篇小说之王之一?()
既能行血,又能补血的药物是
建设单位在编制工程概(预)算时,应当根据国家规定的()确定安全生产费用。
某企业适用的所得税税率为25%。2015年8月1日购入一项交易性金融资产,取得成本为5000万元,2015年12月31日公允价值为5500万元,税法规定公允价值变动不得计入应纳税所得额。2015年有关所得税会计处理表述中,不正确的是()。
根据《旅游安全管理暂行办法》,发生重大旅游安全事故,如果伤亡人员中有来自海外的旅游者,责任方和报告单位在对伤亡人员核查清楚后,要及时报告(),由其负责通知外方。
下列选项与我国古代五位帝王相关,按时间排序正确的是:①车同轨,书同文,统一度量衡②修运河,征高丽③以人为镜,可以明得失④杯酒释兵权⑤休养生息
在我国,公民所获得的“劳动模范”、“三好学生”、“杰出青年”、“辛勤园丁”等光荣称号,属于公民的()。
关于核磁共振,下列说法错误的是()。
Carolinealavaricelle,sesboutonsla______.
最新回复
(
0
)