首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Development of PR The rise of multinational corporations, global marketing, new communications technologies, and shrink
The Development of PR The rise of multinational corporations, global marketing, new communications technologies, and shrink
admin
2010-01-14
73
问题
The Development of PR
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years age, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, American lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Bur son-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the centre of PR because______.
选项
A、British companies place more importance on PR than U.S. companies
B、British companies are heavily involved in planning activities
C、British companies are more ambitious than U. S.
D、Four of the world’s top public relations agencies are British-owned
答案
A
解析
“不久伦敦就会代替纽约成为公共关系业的中心”是文章第二段最后得出的结论,其依据在第二段“The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to a
转载请注明原文地址:https://kaotiyun.com/show/0fhd777K
本试题收录于:
职称英语理工类基础题库职称英语分类
0
职称英语理工类基础
职称英语
相关试题推荐
StoneHillMallisdifferentfromothermallsbecauseithasItisimpliedinthepassagethatthewritertakesa(n)______attit
Thephysiciansinahospitalarelessimportantthanthenursingstaff.Nursingservicesinahospitalaregenerallyavailable
A.Thinkingcanpreventthebrainfromshrinking.B.Thereasonwhypeopleareaging.C.Scientistshaveworkedoutawaytokee
Thegovernmentisdebatingtheeducationlaws.
WhatIsCancer?Cancerisactuallyagroupofmanyrelateddiseasesthatallhavetodowithcells.Cellsaretheverysmalluni
WhatIsCancer?Cancerisactuallyagroupofmanyrelateddiseasesthatallhavetodowithcells.Cellsaretheverysmalluni
LoweringtheRiskofHeartDiseaseLikemillionsofotherAmericans,Icomefromafamilywithahistoryofheartdisease.Myfa
Thereisanabundantsupplyofcheaplaborinthiscountry.
ChangesofWomen’sRoleTheroleofwomeninBritainhaschangedalotinthiscentury,(51)inthelasttwentyyears.Them
UnderstandingAutism1.Autism(孤独症)isalife-longdevelopmentaldisabilitythatpreventsindividualsfromproperlyunderstan
随机试题
A.消化管闭锁B.回肠憩室C.不通肛D.气管食管瘘E.先天性脐疝肛膜未破或直肠与肛凹未接通会引起
慢性左心功能不全患者的主要临床表现是
下列房地产类型中,适用比较法进行估价的有()。
2018年3月21日,中共中央印发《深化党和国家机构改革方案》,决定组建()。
辅导期内企业按次领购增值税发票数量不能满足当月经营需要的,主管税务机关不得向其增售专用发票。()
简述小学教学的基本任务。
根据下面材料回答下列题。图中江苏地方财政一般预算收入比上年增长数额最大的是()。
()对于尊重相当于()对于赞扬
Moralresponsibilityisallverywell,butwhataboutmilitaryorders?Isitnotthesoldier’sfirstdutytogiveinstantobedie
下列关于结算概念与程序的说法,错误的是()。
最新回复
(
0
)