首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Development of PR The rise of multinational corporations, global marketing, new communications technologies, and shrink
The Development of PR The rise of multinational corporations, global marketing, new communications technologies, and shrink
admin
2010-01-14
45
问题
The Development of PR
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U. S. leadership in public relations is being threatened by PR efforts in other countries. Ten years age, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of U. S. companies. It may not belong before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? Firstly, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, American lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Bur son-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word “foreign” would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
London could soon replace New York as the centre of PR because______.
选项
A、British companies place more importance on PR than U.S. companies
B、British companies are heavily involved in planning activities
C、British companies are more ambitious than U. S.
D、Four of the world’s top public relations agencies are British-owned
答案
A
解析
“不久伦敦就会代替纽约成为公共关系业的中心”是文章第二段最后得出的结论,其依据在第二段“The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to a
转载请注明原文地址:https://kaotiyun.com/show/0fhd777K
本试题收录于:
职称英语理工类基础题库职称英语分类
0
职称英语理工类基础
职称英语
相关试题推荐
Whendoessleepwalkingusuallyoccur?Uponlearningthathewouldleaveher,shewas
LoweringtheRiskofHeartDiseaseLikemillionsofotherAmericans,Icomefromafamilywithahistoryofheartdisease.Myfa
TheGreatNewspaperWarUpuntilabout100yearsago,newspapersintheUnitedStatesappealedonlytothemostseriousreaders.
Tebbut’sownproduct,calledBrainstorm,isasophisticatedsoftware’ideasorganizer’thatischeap,easytouseandquitehelp
HowOneSimpleMovementCanLetSliptheSecretsoftheMindBodylanguageisthequiet,secretandmostpowerfullanguageofal
EasyLearningStudentsshouldbejealous.Notonlydobabiesgettodozetheirdaysaway,butthey’vealsomasteredthefineart
InflationBusinessandgovernmentleadersalsoconsidertheinflationratetobeanimportantgeneralindicator.Inflationi
ChangesofWomen’sRoleTheroleofwomeninBritainhaschangedalotinthiscentury,(51)inthelasttwentyyears.Them
TheOriginofLanguageisaMysteryHowmenfirstlearnedtoinventwordsisunknown;inotherwords,theoriginoflanguage
Evenwithdetailedknowledgeaboutanarea,geologistscannoteasilylocatestoresofundergroundnaturalgas.
随机试题
(2006年第101题)Pratt试验可了解
副流感嗜血杆菌生长
风蚀作用包括吹蚀和磨蚀两种方式,以下哪种是吹蚀作用的主要对象:
Internet上最基本的通信协议是()。
根据企业所得税法律制度的规定,关于企业所得税应税所得来源地确定标准的下列表述中,正确的是()。
心理咨询师与求助者之间的人际距离是()。
下列选项中划线字的读音全都正确的一项是()。
下列选项中,享有优先购买权的是()
某电影公司计划使用IT系统把全国各地抗击冰灾的感人事迹做成一个有史以来最好的数字格式纪录片,项目承建方允许项目经理使用任何需要的资源,但是项目经理提出的能胜任此任务的最佳人选却正在执行另一个项目。叙述()是正确的。
Whoisprobablythewoman?
最新回复
(
0
)