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  3. Nowadays, advertisement plays an important role in the television industry and market-oriented economy. In order to better attra

Nowadays, advertisement plays an important role in the television industry and market-oriented economy. In order to better attra

admin2017-03-03  56
问题     Nowadays, advertisement plays an important role in the television industry and market-oriented economy. In order to better attract consumers’ attention, commercials have become increasingly innovative and fancy. Some people, especially young consumers embrace the trend, while many parents and experts worry about the negative influence of commercials on young people’s values. Do you think TV commercials should be restricted? Read carefully the opinions from both sides and write your response in about 200 words, in which you should first summarize briefly the opinions from both sides and give your view on the issue.
    Marks will be awarded for content relevance, content sufficiency, organization and language quality. Failure to follow the above instructions may result in a loss of marks.
    YES
    TV advertisement often contains many illusive descriptions. In order to convince the public to buy the products, exaggerated expressions are used in advertisements to attract people’s attention. What’s worse, sometimes advertisers even provide false information for consumers, leading them to believe that the products have the claimed effects which they actually do not possess.
    Many TV commercials may convey wrong messages or values to the young people or kids. For example, the commercials of some luxury goods are often extremely beautiful and fascinating to watch, but too much exposure to this type of commercials may make people become indulged in the worship of material wealth.
    NO
    As an important part of the innovative industry, TV commercials aim to bring a sense of novelty to the audience and attract their interests. With the help of advanced technology, modern commercials strive to be pioneering, distinctive, and appealing. All the ingenious ideas, beautiful scenes and vivid effects shown in various commercials can provide audience with a fresh experience. Watching commercials is both amusing and relaxing for people.
    Although some TV commercials do contain improper messages, such as money-worship, it is undeniable that most of them deliver positive messages to the audience, such as patriotism, familial affection, and the pursuit of a better life through one’s own efforts.
选项
答案 TV Commercials Should Be Limited TV commercials are now an indispensable part of our life. When we watch our favorite TV program, we are also accompanied by various TV commercials. Most people find advertisements annoying and misleading, full of flowery phrases and empty promises. But there are some people who find advertisements amusing and interesting. As far as I am concerned, TV commercials should be curbed. Firstly, advertisements often exaggerate reality and may contain false information. In order to attract the audience and stimulate them to buy a certain product, advertisers often boast the effect of the product, and hire pop stars or celebrities to persuade consumers to believe in the advertisements’ authenticity. For example, a TV commercial of a facial cream claims that a lady will turn ten years younger as soon as she uses the cream, which is obviously deceptive. What’s worse, advertisers often turn a blind eye to the public influence of commercials. Many TV commercials encourage young people to pursue pure enjoyment and lead a luxurious life. If youngsters watch these advertisements all day long, they may be permeated with all kinds of unrealistic ideas, which may gradually influence their outlook of the world and life and hinder their growth. Therefore, to sum up, I strongly propose that TV commercials should be placed under strict restrictions in order to create a clean and positive environment for consumers and audiences.
解析     本题讨论是否应该限制电视广告。在具体行文方面，考生应该首先概述正反方观点，当前电视广告带来的不良影响，以及电视广告的优点。然后给出自己的观点：应该限制电视广告，并给出理由。最后总结全文。
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