What does the campaign intend to tell people?

Smokers in England have been asked to give up smoking for 28 days this month, in a campaign backed by Cancer Research UK.(4)Research shows people who manage not to light up a cigarette for this length of time are five times more likely to get rid of the habit. Quitting smoking can be difficult.(5)People are much more likely to succeed if they get support than if they try to do it alone. Robert West, Director of Tobacco Studies at University College London, points out how peer pressure can prevent a tobacco addict from going on smoking. "We are social animals, we are herd animals and we are influenced by each other, " he said.
    The initiative has met some skepticism among readers of the BBC News Online website. Some compared it to asking people to stop eating as a way of combating obesity. Others doubt the campaign’s effectiveness.(6)" Its weakness is that it fails to address why a person smokes, and these reasons are as varied as the number of smokers" , says someone who signed as BluesBerry. Another reader, Cazz, has decided to give it some credit. He says, "Campaigns like this won’t necessarily persuade the majority of smokers to quit, but may lead those thinking about quitting to set a date and try to quit. Surely it’s worth a shot. "