首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term
admin
2015-05-12
70
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests.
【C6】
选项
A、on
B、in
C、for
D、at
答案
A
解析
习惯搭配。base on根据,以……为基础:The marketing strategy is based on a study ofconsumer spending.他们的营销策略是根据对消费者花钱的情况所做的研究而制定的。
转载请注明原文地址:https://kaotiyun.com/show/0zMO777K
本试题收录于:
CATTI二级笔译综合能力题库翻译专业资格(CATTI)分类
0
CATTI二级笔译综合能力
翻译专业资格(CATTI)
相关试题推荐
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Ofalltheareasoflearningthemostimportantisthedevelopmentofattitudes.Emotionalreactionsaswellaslogicalthought
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
Teachersneedtobeawareoftheemotional,intellectual,andphysicalchangesthatyoungadultsexperience.Andtheyalsoneed
随机试题
临床学习环境组成中,其他专业人员是指【】
Smokingcauseswrinklesbyupsettingthebody’smechanismforrenewingskin,sayscientistsinJapan.Dermatologistssaythefi
A.胸膺满闷,短气喘息,稍劳即著,咳嗽痰多,色白黏腻,舌暗苔薄腻,脉小滑B.咳逆,喘息气粗,胸闷,烦躁,目胀睛突,痰黄,黏稠难咳,舌边尖红苔黄腻,脉滑数C.神志恍惚,表情淡漠,谵妄,烦躁不安,撮空理线,嗜睡,甚则昏迷,舌质暗红,脉细滑数D.心悸,喘咳
固体分散技术的缺点是()。
王某贩卖盗版光碟被文化局查处,罚款1000元,王某不服申请而复议,但是复议机关也维持了处罚决定。王某逾期不履行维持原具体行政行为的行政复议决定。对此应当()。
关于屋面涂膜防水施工的说法,正确的有()。
在很多领域,依然能看到不少耄耋老者奋斗在科研一线。这说明,()并不受到年龄所影响。
此题包括两套图形和可供选择的四个图形。要求你从四个选项中选择你认为最适合取代问号的一个。正确的答案不仅使两套图形表现最大的相似性,而且使第二套图形也表现出自己的特征。
通识教育
设级数cn收敛,又an≤bn≤cn(n=1,2,…).证明:级数bn收敛.
最新回复
(
0
)