首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug comp
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug comp
admin
2013-01-28
54
问题
Many of the nation’s top-ranked medical centers employ some of the same advertising techniques doctors often criticize drug companies for concealing risks and playing on fear, vanity and other emotions to attract patients, a study found. The study of newspaper ads by 17 top-rated university medical centers highlights the conflict between serving public health and making money. Some ads, especially those bragging specific services, might create a sense of need in otherwise healthy patients and " seem to put the financial interests of the academic medical center ahead of the best interests of the patients".
Hospital officials defended their ads as fair, ethically sound and necessary in a competitive market. The centers studied were on U. S. News & World Report’s 2002 honor roll of the nation’ s best hospitals. Of 122 ads designed to attract patients and published in newspapers in 2002, 21 promoted specific services, including Botox anti-wrinkle injections and laser eye surgery. Only one of the 21 ads mentioned the risks. Most of the 122 ads—62 percent—used an emotional appeal to attract patients. One third used slogans focusing on technology, fostering a misperception that high-tech medicine is always better. " As a result, patients may be given false hopes and unrealistic expectations," the researchers said.
As leading sources for specialized medical care, training and innovation, academic medical centers were selected " because we thought they would be the best-case scenario," said lead author Dr. Robin Larson, a researcher at the Veterans Affairs Medical Center in White River Junction, Vt. "We thought if we find problems there, we, would assume that they’ re only worse" at community hospitals. University medical centers generally are not-for-profit but still face financial pressures to attract patients and stay afloat. Hospital advertising began about 20 years ago and grew as managed care increased competition among hospitals. The authors said it has risen among academic medical centers in the past decade.
Johns Hopkins spokeswoman Elaine Freeman said the study highlights an important point that academic medical centers need to be sensitive to conflicts between money and altruism. But Freeman said that advertising helps educate the public and that Hopkins has a review process to make sure, its ads are fair and balanced. Vanderbilt spokesman Joel Lee also said his hospital’s ads are ethical, including the one featuring spilled coffee. He said that the ad was intended to create awareness about women’s heart attack symptoms differing from men’ s. University of Chicago Hospitals’ spokeswomen Catherine Gian-aro said: " If any institution or company didn’ t remain economically viable, they wouldn’ t be able to serve the public health. "
American Hospital Association spokesman Rick Wade said that advertising is a necessity for hospitals , and that appealing to emotion is inherent in advertising. According to AHA guidelines, emotion-evoking ads are acceptable if they maintain "a proper sensitivity" toward vulnerable patients, and are fair and accurate. The guidelines also frown on ads for risky procedures that do not disclose the risks.
Which of the following people are opposed to the ads?
选项
A、Robin Larson.
B、Elaine Freeman.
C、Catherine Gianaro.
D、Rick Wade.
答案
A
解析
推理题。从第三段来看,Robin Larson是负责研究这些广告并向做广告的这些医院发难的人,而第四段以后提到的人则都是代表医院或医院协会所登载的广告作辩护的人。故A符合题意,为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/17p4777K
0
考研英语一
相关试题推荐
WhichofthefollowingreflectsthechangeofCatholicChurch?Therelationshipbetweenthefirsttwoparagraphscanbedescrib
InapaperjustpublishedinScience,PeterGordonofColumbiaUniversityuseshisstudyofthePirahaandtheircountingsystem
Expressionismisa(n)WhichoneofthefollowingistheExpressionistpositionconcerningharmonyandbeautyinart?
IntheUnitedStates,thefirstday-nurserywasopenedin1854.Nurserieswereestablishedinvariousareasduringthe(1)_____
Venturecapitalhasnowbecomeaglobalphenomenon.Hereisthe(1)_____statusofeachmajorregionthathasventurecapitalac
Avarietyofsignificant,attractiveshort-termbenefitswilldrivethedevelopmentofmodernself-sufficienthomes.Theseinclu
SometimebetweendigestingChristmasdinnerandputtingyourheadbackdowntowork,spareathoughtortwoforthecranberry.
SometimebetweendigestingChristmasdinnerandputtingyourheadbackdowntowork,spareathoughtortwoforthecranberry.
Theprofessorintheenddecidedtogivetheprizeto______hebelievedhadagoodcommandofEnglish.
ProfessorKumarBhatt,founderandheadofWarwickManufacturingGroup(WMG),andRobMeakin,apersonneldirectoratMarconi,h
随机试题
下列对体内镁的描述正确的是()
在PTH作用后几分钟内可导致血钙升高,其原因是
A.常伴有小型新月体形成B.毛细血管壁增厚呈车轨状或分层状C.电镜下可见上皮细胞足突融合,肾小管内脂质沉积D.电镜下可见大块状的高电子密度的致密物沉积E.有大量新月体形成IgA肾病的特点是()
甲、乙两人预谋,由甲驾驶摩托车载乙沿自行车道尾随骑自行车的女青年丙,在车速较快的情况下,乙用力抢夺丙的右肩挎包,并加速逃离现场。其夺包行为致丙当场摔到,因重度脑损伤死亡。甲、乙的行为构成:()
广泛用于银行、珠宝店、文物库的门窗玻璃是以下哪种玻璃?[2009-041]
根据《工程建设项目施工招标投标办法》的规定,投标文件一般包括()。
小东在玩“勇士大战”游戏,进入第二关时,界面出现四个选项。第一个选项是“选择任意选项都需支付游戏币”,第二个选项是“选择本项后可以得到额外游戏奖励”,第三个选项是“选择本项游戏后游戏不会进行下去”,第四个选项是“选择某个选项不需支付游戏币”。如果四个选项中
【S1】【S7】
InthispartoftheReadingsection,youwillread2passages.Youwillhave40minutestoreadthepassagesandanswertheques
Olderpeoplewhoholdtemporaryorpart-timejobsafterretirementenjoybetterphysicalandmentalhealththanthosewhostopw
最新回复
(
0
)