首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why do some new products succeed, bring millions of dollars to innovative companies, while others fail, often with great losses7
Why do some new products succeed, bring millions of dollars to innovative companies, while others fail, often with great losses7
admin
2011-03-01
69
问题
Why do some new products succeed, bring millions of dollars to innovative companies, while others fail, often with great losses7 The answer is not simple, and certainly we cannot say that "good" products succeed while "bad" products fail. Many products that function well and seem to meet consumer needs have fallen by the wayside. Sometimes, virtually identical products exist in the market at the same time with one emerging as profitable while the other fails. Mc. Neal Laboratories’ Tylenol has become successful as an aspirin substitute, yet Bristol Meyers entered the test market at about the same time with Neotrend, also a substitute for aspirin which quickly failed.
The nature of the product is a factor in its success or failure, but the important point is that they should aim at meeting the customer’s need, and the introductory promotion should seek to communicate that need satisfying quality and motivate the customer to try the product. Often, attitude change is involved, and, in the extreme, changes in life style may be sought.
Here the company walks a tightrope. A new product is more likely to be successful if it represents a truly novel way of solving a customer problem, but this very newness, if carried too far, may ask the customer to learn new behavior patterns. The customer will make the change if the perceived benefit is sufficient, but inertia is strong and consumers will often not go to the effort that is required. During the late sixties and early seventies Bristol Meyers met with new product failures that exemplify both of these problems. In 1967 and 1968 the company entered the market with a $ 5 million advertising campaign for fact toothpaste, and an $11 million campaign to promote resolve. Both products failed quickly, not be cause they didn’t work or because there was no consumer need, but apparently because consumers just could see no reason to shift from an already satisfactory product to a different one that promised no new benefit.
The first sentence of the first paragraph is a question, to which the answer is______
选项
A、that the good products succeed while the bad fail
B、that the "good" are not really good but the "bad" are actually bad
C、that new products will succeed if they function well and fail if they don’t
D、not given in the paragraph
答案
D
解析
细节排除题。在本段中没有回答。[A]好产品成功,差产品失败。文中已否定。[B]“好”产品未必真的好,而“坏”产品确实坏,文中找不出。[C]新产品如果功能好就会成功,否则就会失败。也被否定。
转载请注明原文地址:https://kaotiyun.com/show/19jd777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
Whybotherwiththestudyofhistory?Whatpossibleconnectionsexistbetweenanincreasinglyremotepastandourownpredicamen
Whatistheprobablerelationshipbetweenthetwospeakers?
Geographyisthestudyoftherelationshipbetweenpeopleandland.Geographerscompareandcontrast【C1】______placesontheeart
Geographyisthestudyoftherelationshipbetweenpeopleandland.Geographerscompareandcontrast【C1】______placesontheeart
Thefitnessmovementthatbeganinthelate1960sandearly1970scenteredaroundaerobicexercise(有氧操).Millionsofindividuals
Thefitnessmovementthatbeganinthelate1960sandearly1970scenteredaroundaerobicexercise(有氧操).Millionsofindividuals
Thevideogameposesaworldamuchsimplerworldthanourown.whereinsuccessisveryclearlydefinedand,foratime.clearly
WhydoesthewomancallVillaRentals?
随机试题
最可能病因是病人在降压、纠正酸中毒及降钾治疗中突然出现四肢抽搐,但神志清楚,其可能的原因是
建设项目的环境影响评价文件自批准之日起超过()年,方决定该项目开工建设的,其环境影响评价文件应当报原审批部门重新审核。
根据《水电站基本建设工程验收规程》(DL/T5123—2000),以下关于工程蓄水验收的说法,正确的是()。
关于美国个人所得税的申报制度,说法错误的是( )。
根据《公司法》的规定,对有限责任公司股东会的下列决议投反对票的股东,可以请求公司按照合理的价格收购其股权。下列各项中,属于该有关决议的有()。
材料:案例1和案例2是“内环境稳态的重要性”一节的同课异构材料。案例1:①教师指导学生课前查阅资料,了解丙氨酸氨基转移酶、肌酐、尿酸、血清葡萄糖、甘油三酯、胆固醇等指标的含义。②教师组织学生到乡镇医院检验科参观学习。医生带领学生参观检验设备,同时介
当前,我国幼儿园办园形式更加灵活,如提供节假日临时收托孩子服务,早晚接送孩子服务,根据家长需要安排教师上下班时间等,主要是为了()
结合材料,回答问题:材料1近来,在如何认识和对待中国问题上西方客观、理性、务实的声音在增强,同时也出现一些新的错误论调,如“中国搭便车论”“中国战略意图不定论”“中国示强论”等。“中国搭便车论”指责中国在热点问题上坐收渔利,却
Thepastyearortwohastestedtheideathatallpublicityisgoodpublicity,atleastwhenitcomestobusiness.Undeservedbo
Hitchhiking(搭车旅游)WhenIwasinmyteens(十几岁)and20s,hitchhikingwasamainformoflong-distancetransport.Thekindnessor
最新回复
(
0
)