首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
自考
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In
admin
2017-01-30
74
问题
The digital revolution, as exemplified by the Internet and electronic commerce, has shaken marketing practices to their core. In a recent paper, Wharton’s Jerry Wind, director of the SEI Center for Advanced Studies in Management, and co-author Vijay Mahajan, a marketing professor at the College of Business Administration of the University of Texas at Austin, examine the impact of digital marketing on concepts like pricing, when customers can propose their own prices(priceline. com), or buyers and sellers can haggle independently in auctions(eBay. com).
The paper provides an overview of some of the emerging realties and new rules of marketing in a digital world, and outlines what the new discipline of marketing may look like in the early part of the new century.
To begin with, say the authors, the rapid-fire growth of the Internet is helping to drive changes. " It is not just our computers that are being reprogrammed; it is customers themselves," says Wind, "These emerging cyber consumers are like an alien race that have landed in the midst of our markets. They have different expectations and different relationships with companies from which they purchase products and services. "
For one thing, cyber consumers expect to be able to customize everything—from the products and services they buy and the information they seek, to the price they are willing to pay. And with digital technology opening new channels for gaining information, they are more knowledgeable and demanding than previous consumers.
Digital customers can also sort products based on any desired attribute, price, nutritional value, or functionality, and they can easily obtain third-party endorsements and evaluations, tapping the experience of other users. "Companies that cannot meet their demands and expectations will be at a loss," says Wind.
Compared with traditional customers, the emerging cyber consumers______.
选项
A、are more difficult to satisfy
B、have less knowledge about business
C、have more problems with prices
D、are less willing to buy products and services
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/1BPR777K
本试题收录于:
电子商务英语题库经管类分类
0
电子商务英语
经管类
相关试题推荐
为了了解杭州市两所高校计算机的市场使用情况,某知名计算机公司特委托杭州师范大学钱江学院成立调研小组,在杭州两所高校内进行一次专项市场调研。通过此次调研,旨在掌握高校内计算机市场整体情况,分析本公司计算机市场前景,因此调研的目的在于:第一,了解高校内计算机市
作为全球零售业巨头,沃尔玛经营的商品种类众多,我们走进它的任何一家店铺,都很少会发现缺货断货的情况。沃尔玛总是能及时地满足顾客所需,这在很大程度上要归功于它与供应商的合作。早在20世纪80年代,沃尔玛就花费4亿美元购买了商业卫星,实现了全球联网,
为了指引全体工作人员都朝着既定的方向前进,企业要撰写正式的任务报告书。有效的任务报告书应具备的条件有()
maverickpurchasing
抵抗;阻力n.r______
Duringrecentyearswehaveheardmuchabout"race":howthisracedoescertainthingsandthatracebelievescertainthingsan
Therearefivebasicfunctionsofanewspaper;toinform,tocomment,topersuade,toinstructand【C1】______Youmaywellthinkt
createanaccount
IwouldhavelikedtohavelearntFrench,butIwas______theopportunityatschool.
BytheTreatyofParisof1763,whichendedthewarwiththeFrenchandtheIndians,EnglandgainedpossessionofCanadaandal
随机试题
甘麦大枣汤的功用朱砂安神丸的功用
预先危险性分析法的各个步骤分别为:①调查、了解和收集过去的经验和相似区域火灾事故发生情况;②研究危险源转化为火灾事故的触发条件;③辨识、确定危险源,并分类制成表格:④进行危险分级。以下排序正确的是()
《陕西省会计管理条例》规定,单位应当按照()的原则,合理设置会计及相关工作岗位,明确职责权限,形成相互制约机制
代办股份转让服务业务,从基本特征看,可以在证券交易所挂牌,也可以通过证券公司进行交易。( )
记谱法就是用_________形式来记录音乐的方法。
某研究生准备运用“汉密尔顿焦虑量表”测量大学教师的焦虑问题。他准备开展的调查研究是
数据库设计过程中有如下工作:Ⅰ.文件组织与存取设计Ⅱ.数据分布设计Ⅲ.确定数据库和操作系统参数Ⅳ.将关系模式和相关视图转换为特定数据库管理系统的可支持的表和视图Ⅴ.从时间、空间、维护代价等方面评估物理设计结
下列常见的系统定义的异常中,哪个是数组越界异常?()
A、Hehasfinishedthepaper.B、Heputhispapersomewhereelse.C、Heforgottobeginresearchinghispaper.D、Hepostponedther
A、Theyarenotdevotedtotheirwork.B、Theydon’ttaketheirstudentsseriously.C、Theyareunsatisfiedwiththeequipment.D、T
最新回复
(
0
)