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  3. The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few

admin2012-08-05  36
问题     The act of Googling oneself has become the digital age’s premiere guilty pleasure—an activity enjoyed by all and admitted by few. The phenomenon has even been the subject of scholarly research. Last year, a study concluded that the practice of self-Googling can partly be traced to a rise in narcissism (自恋) in society, but that it is also an attempt by people to identify and shape their personal online "brand."
    The reason people search for themselves is that they’re curious about what other people see when they search for their name. One problem is they don’t have any control over the search results and they will never appear on the first page of the search results. If your name is Brian Jones and you’re not the former Rolling Stones guitarist, you don’t exist.
    To give people a bit more control over search results, Google introduced a feature this week called a "Google profile" which users can create, so that a little personal information appears at the bottom of US name search pages. Once users create a Google profile, their names, occupation, locations and photos if they choose appears in a box on the first page of the search results for their names. Besides, there’s a link to a full Google profile page that in many ways resembles a Facebook page.
    The similarity to Facebook is no accident. By giving users a little control over the results that appear on a search for their names, Google hopes to establish a social network base and take on wildly popular sites like Facebook and MySpace. Facebook users who otherwise couldn’t be bothered to set up a separate profile page on Google might find the idea appealing if it gives them some control over the Google search results for their names.
    The more information you add to your profile, the higher your page is likely to be ranked on a Google search for your name and associated keywords, such as the name of your hometown, your job title or where you work or go to school. And the more richly detailed your Google profile is, the more Google knows about you. There’s no advertisement attached to Google profiles, but in the future, the company could easily sell ads targeted to your personal details, much as they’ve already done on Gmail.
How can one’s information appear on the first page of the search results?
选项 A、One should key in one’s own name and wait.
B、One should be patient and curious about the search results.
C、One should be very famous in the country or in the world.
D、One should be able to control the search results.
答案C
解析 细节辨认题。文章中提到，人们自己的个人信息永远不可能出现在搜索结果的首页。而且也很难迅速搜索到自己的信息，即使与滚石乐队的前吉他手同名也没有用。滚石乐队的前吉他手由于是流行明星才可以在网上搜索到相关的个人信息。由此推断，在世界上非常著名的人才能搜索到有关自己的信息。
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