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  3. The University Makes Use of Knowledge to Obtain Economic Interest Nobody ever went into academia to make a fast buck. Profes

The University Makes Use of Knowledge to Obtain Economic Interest Nobody ever went into academia to make a fast buck. Profes

admin2013-05-04  92
问题             The University Makes Use of Knowledge to Obtain Economic Interest
    Nobody ever went into academia to make a fast buck. Professors, especially those in medical-and technology-related fields, typically earn a fraction of what their colleagues in industry do. But suddenly, big money is starting to flow into the ivory tower, as university administrators wake up to the commercial potential of academic research. And the institutions are wrestling with a whole new set of issues.
    The profits are impressive: The Association of University Technology Managers surveyed 132 universities and found that they earned a combined $ 576 million from patent royalties in 1998, a number that promises to keep rising dramatically. Schools like Columbia University in New York have aggressively marketed their inventions to corporations, particularly pharmaceutical and high-tech companies.
    Now Columbia is going retail—on the Web. It plans to go beyond the typical "dot. edu" model, free sites listing courses and professors’research interests. Instead, it will offer the expertise of its faculty on a new for-profit site which will be spun off as an independent company. The site will provide free access to educational and research content, say administrators, as well as advanced features that are already available to Columbia students, such as a simulation of the construction and architecture of a French cathedral and interactive 3-D models of organic chemicals. Free pages will feed into profit-generating areas, such as online courses and seminars, and related books and tapes. Columbia executive vice provost Michael Crow imagines "millions of visitors" to the new site, including retirees and students willing to pay to tap into this educational resource. "We can offer the best of what’s thought and written and researched," says Ann Kirschner, who heads the project. Columbia also is anxious not be aced out by some of the other for-profit "knowledge sites", such as About, com and Hungry Minds. "If they capture this space," says Crow, "they’ll begin to cherry-pick our best faculty. "
    Profits from the sale of patents typically have been divided between the researcher, the department and the uniyersity, and Web profits would work the same way, so many faculty members are delighted. But others find the trend worrisome: is a professor who stands to profit from his or her research as credible as one who doesn’t? Will universities provide more support to researchers working in profitable fields than to scholars toiling in more musty areas?
    " If there’s the perception that we might be making money from our efforts, the authority of the university could be diminished," worries Herve Varenne, a cultural anthropology professor at Columbia’s education school. Says Kirschner: "We would never compromise the integrity of the university. " Whether the new site can add to the growing profits from patents remains to be seen, but one thing is clear. It’s going to take the best minds on campus to find a new balance between profit and purity.
The author uses the words of the professor Herve Varenne and Kirschner to show ______.
选项 A、if the faculties all try to make money the university will have no authority
B、the new site may not add to the growing profits
C、there exist some problems behind the profit
D、new balance between profit and purity will be the best opinion
答案C
解析 事实细节题。文中第五段提到两个人的话，“如果我们存在可以通过努力挣钱从中牟利的这种观念的话，大学的权威性可能会降低”和“我们在大学的廉正方面永远不会妥协”。引用这两个人的话是为了表明大学在为赚到钱而兴奋的同时，背后也存在着问题——威信和清廉。
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