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  3. The company you work for is considering to send some staff to visit the trade fair. You have been asked to make a proposal on ho

The company you work for is considering to send some staff to visit the trade fair. You have been asked to make a proposal on ho

admin2015-02-27  26
问题     The company you work for is considering to send some staff to visit the trade fair. You have been asked to make a proposal on how to exhibit your company’s products in the trade fair.
    Write a proposal to the Manager of the company, Mr. Thomson
    how to ensure the quality of display
    which kind of staff are to be selected
    how to plan the layout of a stand at the trade fair
    how to ensure the security of the exhibits.
选项
答案Dear Mr. Thomson, I am very glad that our products are going to be exhibited in the trade fair. Undoubtedly, it will enhance our reputation. As the display at the trade fair functions as a window through which our potential customers or buyers can know and form their own opinions on our products. Therefore we should make sure that what we display meet the highest standard we set for our products and show the best of our products. But simply demonstrating high quality, presentable goods is not enough. There have to be people to make them known and remembered. So it is important to select the right staff to attend the fair. Make sure that the personnel selected is informative and well qualified, with excellent communicative and marketing skills. These people know everything about our products and can answer any kind of questions asked by the potential customers. In order to make the most of the trade fair, attractiveness is an important part when planning the stand layout. It should be designed to conform to our company’s and in such a creative way that it is very eye catching to get more people to visit our stand. We can use lightning, as innovative lightning creats atmosphere, sparks interest, provides guidance for visitors and direct attention. Besides that, we should consider the security of exhibits. No one want to see any visitor to our stand be hurt due to the neglect of the security of the exhibits. So we should make sure that our products are placed in a safe way to be free from any potential clangers.
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