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  3. The Blog Revolution According to China’s biggest blogging service provider blogcn.com, the number of users has soared from 1

The Blog Revolution According to China’s biggest blogging service provider blogcn.com, the number of users has soared from 1

admin2009-04-23  36
问题                                   The Blog Revolution
    According to China’s biggest blogging service provider blogcn.com, the number of users has soared from 10,000 in June of 2005 to more than 500,000 now.
    A couple of years ago technology writer Fang Xingdong at his site blogchina.com coined the Chinese term boke(博客) to mean blogger. He encouraged his readers to try blogging by registering on blogger, com. "Blogging is a true revolution," he wrote. "One needs zero technology training, zero institution and zero cost to become a blogger."
    The number of Chinese online has quintupled over the past four years. "China is already the largest mobile communications subscriber market in the world," reports the Internet Herald Tribune, "with more than 320 million subscribers." Internet users, who numbered fewer than 17 million in 2000, are now estimated to be somewhere near 90 million, according to the China Internet Network Information Centre, the government’s clearinghouse for Internet statistics. China is second only to the United States in the number of people online.
How Did Blog Land in China?
    The rise of the blog phenomenon was made possible by blog-hosting services. Just as companies like Yahoo host email accounts, sites like blogger, com, based in the United States, host blogs. Blogs usually allow room for readers’ comments, and because they often contain numerous links to other blogs and websites, they each act as a unit in a dynamic community. Together they form an interconnected whole—the "blogosphere".
    In August 2002, Isaac Mao, who worked at the Shanghai office of the chip maker Intel, was one of the earliest people in China who had heard the word "blog". A regular web surfer, he was fascinated by the freedom these online journals gave to ordinary people to publish both their own and their readers’ views online. Surfing the US website blogger.com, Mao was excited to find Zheng Yunsheng, a teacher at a technical school in Fujian Province. He left a message on Zheng’s blog, and two weeks later Mao and Zheng started CNBlog.org. China’s first online discussion forum about blogging technology and culture was thus established. They soon gathered a small but devoted group of participants, many of whom went on to develop the technology that makes blogging possible for China’s half-a-million bloggers.
How Has Blog Changed Cyber Citizen’s Life?
    When Mao and Zheng started CNBlog.org, China had 67 million Intemet users. Today, it has more than 90 million, and most are hungry for information. The official China Internet Network Information Centre in Beijing says 62% of Internet users go online primarily to read news. Internet cafes are spreading rapidly throughout China, even in rural areas, largely thanks to official efforts to promote technology and improve the country’s economic competitiveness.
    Technology writer Fang Xingdong in Beijing, who made his name with a book-criticising Microsoft’s business in China, started a news and commentary website, BlogChina.com, which covers the development of China’s IT industry.
Why Is Blog So Different from Other Sorts of Website?
    Blogs do two things that other websites simply cannot. Zero cost is the first attractive characteristic. Fang coined the Chinese term boke to mean blogger. He encouraged his readers to try blogging by registering on blogger, com. "Blogging is a true revolution," he wrote. "One needs zero technology training, zero institution and zero cost to become a blogger."
    Secondly, blogs are personal. Almost all of them are imbued with the temper of their writer. This personal touch is much more in accordance with our current sensibility than were old magazines and newspapers. Readers increasingly doubt the authority of The Washington Post or National Review, despite their seemingly important titles and large’ staffs. They know that behind the curtain are fallible writers and editors who are no more inherently trustworthy than a lone blogger who has earned a reader’s respect.
    The other side of the coin:
    Every coin has two sides. The same is true with the blog phenomenon. In the past several years, China has witnessed a healthy and robust grow-up and development of blog. But soon afterwards, the concept of blogging received a boost from an unexpected source.
    A magazine writer in Guangzhou in southern China, who wrote under the name Mu Zimei, began keeping a sex diary on blogcn.com. With explicit details and sometimes even publishing real names, Mu Zimei’s sex diary was a hit. By mid-November 2003, more than 160,000 people had logged on to her site and the number was growing by 6,000 a day. While her explicit writing and lifestyle challenged traditional morals, causing heated debate in the Chinese media, Mu Zimei also made boke a familiar word for hundreds of millions of people.
Moblogging Services
    Meanwhile blogging seems set to grow as a national hobby for the younger generation. Providers of China’s 300 million mobile phones are beginning to provide "moblogging" services, with which users can send text and photos directly from their phones to their blogs. For now, most blogs are personal, but their potential for building networks of people and disseminating news cannot be underestimated.
    As for Mao, he now enjoys a large following among Chinese bloggers. He has become a successful high-tech investor and uses his blog to gather donated books for rural schools.
    Blog is a publishing revolution more profound than anything since the printing press. Blogger could be to words what Napster was to music—except this time, it’ll really work. Check back in a couple of years to see whether this is yet another concept that online reality has had the temerity to destroy.
选项 A、Y
B、N
C、NG
答案A
解析
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