首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
admin
2015-03-27
40
问题
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1-12, complete the notes, using up to three words or a number.
After you have listened once, replay the recording.
PROBLEMS FACING POTENTIAL EXPORTERS
【L1】In order to be successful, a firm must clearly______, objectives and potential problems.
【L2】If a company doesn’t have some expertise and______, it may not be able to enter the first step.
【L3】Initial difficulties and______are often failed by the top management.
【L4】Compared with the domestic market, it is time-consuming and tiresome to establish a firm in a______.
【L5】The benefits would at last outweigh the investment, if a good foundation is laid for______.
【L6】The reason why______act more independently is that the overseas communications and transportation is more difficult than their counterparts at home______.
【L7】It is not easy to account for a new foreign market, and foreign customers have a large part to rely on the______.
【L8】The difficulty for the new exporter is the neglect of the______at the time that the domestic market booms.
【L9】Many companies are reluctant to improve their products to meet the regulations of______of other countries.
【L10】If exporters expect distributing agents to have a better performance, they must locate ______permanently in the local regions.
【L11】The distributor and the domestic counterparts should be treated______.
【L12】In general,______is needed for success in using the combination of marketing techniques.
【L7】
You will hear a speaker addressing a group of investors attending a seminar to learn about problems facing potential exporters.
As you listen, for questions 1 to 12, complete the notes using up to three words or a number.
After you have listened once, replay the recording.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good morning, ladies and gentlemen. I’m honoured to have this opportunity to talk to you. My name is Tony Brown, and I’m Chief Executive of the Marketing Research. Many firms fail because when they begin exporting they have not researched the target markets or developed ah international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this Grucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to establish domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export businesses, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the export market once the domestic one booms: too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations of cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily. It should also be noted that the resulting smaller profit margin makes the account less attractive.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributors’ geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available.
Considering a joint-venture or licensing agreement is another option for new exporters. However, many companies still dismiss international marketing as unviable. There are a number of reasons for this. There may be import restrictions in the target market, the company may lack sufficient financial resources, or its product line may be too limited. Yet, many products that can compete on a national basis can be successful in the majority of world markets. In general, all that is needed for success is flexibility in using the proper combinations of marketing techniques.
[pause]
Now listen to the recording again.
[pause]
That is the end of Part One. You now have 20 seconds to check your answers.
[pause]
选项
答案
DISTRIBUTING AGENT’S REPUTATION
解析
从录音原文中可知,在圈外市场,一个新的出口公司的商标通常不为人熟知,名气不大,所以外国的消费者可能依靠经销商的知名度来购买产品。
转载请注明原文地址:https://kaotiyun.com/show/1dOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
Whatdoesthemansayabouthisbusiness?
Whatislearnedaboutthecompany’snewsletter?
Whatarethespeakersmostlydiscussing?
A、 B、 C、 A所给出的问题询问信件是否已经寄出。因此以“sent”作为回答的选项(A)显然是正确答案。注意提问中的letter与选项(C)中的little发音上有些相似,不要混淆。
A、 B、 C、 D、 BThespeakerisaddressingthegroup.Choice(A)isincorrectbecausetheaudienceislis
Whoisthespeakermostlikelytobe?
Whoisthespeakermostlikelytobe?
A、 B、 C、 ABecauseusuallystatesareasonthatanswersawhyquestion.Choice(B)confusesthesimilarsoun
随机试题
建设社会主义生态文明的核心是正确处理()
A、跌打损伤,筋伤骨折B、水火烫伤,毒蛇咬伤C、小便不利,水肿D、头痛,风湿痹痛E、肝脾肿大,热痹肿痛虎杖的主治病证是
王某经营一家房地产中介公司,后来经过市场调查,发现某大型小区有大量的空置房并有许多客户要求购买或租赁该小区物业。于是房地产中介公司决定在该小区附近设立分公司,主要服务该小区的房地产中介。该公司利用在小区内外的路口派发宣传单来获得房源和客源。为了提高公司的效
在详细勘察阶段,中等复杂场地的城市地下洞室的勘探点间距为()。
反映企业财务状况的会计要素有()。【2010年考试真题】
甲公司和乙公司均为增值税一般纳税人,适用的增值税税率均为17%。甲公司为适应经营业务发展的需要,经与乙公司协商进行资产交换,其相关资料如下:(1)甲公司换出:①固定资产原值为1500万元,已提折旧额为500万元,公允价值为2000万元;②
教师有下列情形之一的,由所在学校、其他教育机构或者教育行政部门给予行政处分或者解聘。()
将一个项目编译成一个应用程序时,如果应用程序中包含需要用户修改的文件,则必须将该文件标为______。
【S1】【S10】
A、Makeasmanyfriendsaspossible.B、Makefriendswithmultiple-typepeople.C、Neverbreakupwithyourbestfriends.D、Maketr
最新回复
(
0
)