2. 外语
  3. Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(

Read the following text about marketing. Choose the best sentence from the opposite page to fill each of the gaps. For each gap(

admin2014-03-03  51
问题 Read the following text about marketing.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap(8-12)mark one letter(A-G)on your Answer Sheet.
Do not mark any letter twice.
There is an example at the beginning(0).
                              Marketing
In the past, the concept of marketing emphasised sales. The producer or manufacturer made a product he wanted to sell.(0) C Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling.【P1】______Distribution consisted of transportation, storage, and related services such as financing, standardisation and grading, and the related risks.
The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. 【P2】______In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product—or what the market for the product is—before production begins. 【P3】______
Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. 【P4】______This is much more difficult since it involves human behaviour. 【P5】______Thus, demand and market forces are still important aspects of modern marketing, but they are considered prior to the production process.
Example:
A It subscribes to the notion that production can be economically justified only by consumption.
B In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold.
C Marketing is as important in today’s economy as the production of goods and services.
D Production, on the other hand, is mostly an engineering problem.
E Instead of concentrating solely on production, the company must consider the desires of the consumers.
F This is very different from making a product and then thinking about how to sell it.
G More than half the cost of consumer goods can be traced to marketing activities.
【P3】
选项
答案F
解析 此空白处为该段的总结，主要是讲生产和销售是两个完全不同的概念。选项F符合题意。
转载请注明原文地址:https://kaotiyun.com/show/1goO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)