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  3. "The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls

"The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls

admin2012-07-05  93
问题     "The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls played with ironing boards because they expected later to iron their husbands’ shirts. The first 1950s Barbie dolls had two careers: fashion model and bride. So what do British toy shops say about the state of the nation today?
    Good news first: the British are generous. Parents buy many more toys for their offspring than do their continental counterparts (相对应的人或物). Britain is Europe’s biggest toy market, followed by France and Germany, according to Frederique Tutt, an analyst at NPD EuroToys. British parents buy an average of 41 toys per year, which is almost a toy per week. In Spain, by contrast, children receive few toys outside the Christmas season.
    Less encouragingly, Britons seem highly susceptible to media conglomerates’ (大型联合企业) marketing campaigns. Britain’s toy market is similar to America’s in favouring entertainment over education, says Gerrick Johnson, a toy analyst at BMO Capital Markets. About one-quarter of toy sales in Britain are licence-driven, which means they are based on characters from Disney films or television series such as the popular Peppa Pig and Fireman Sam. The proportion in Germany is just 14%. German parents are bigger on engineering. Last year building sets accounted for 13.4% of German toy sales compared with only 8.6% in Britain. Germany is the biggest European market for Lego, the Danish maker of colourful bricks. Mediterranean countries are more traditional. Dolls account for fully 16.8% of toy sales in Spain, compared with 9.7% in Britain and just 7.9% in Germany. Italians buy a disproportionate number of toys from small, local makers.
    UNICEF, a United Nations agency, slams British parents for encouraging "compulsive (强迫性的) consumerism" in their children. Yet analysts think the British habit of piling children’s bedrooms with junk is changing, thanks to the economic slump. Movie-related toys have not sold as well as expected recently, says Mr. Johnson. And Lego has been thriving in Britain, as it has everywhere else. The firm’s building sets are expensive, but they give parents lots of "play value", which means children play with them for a long time without getting bored.
One common characteristic of Britain’s toy market and America’s toy market is that both______.
选项 A、are under great influence of marketing campaigns
B、focus more on recreational functions of the toys
C、have about one-quarter of licence-driven toy sales
D、pay attention to all kinds of promotion via media
答案B
解析 事实细节题。由定位句可知，据BMO资本市场的玩具分析师GerrickJohnson所说，英国玩具市场和美国的玩具市场的相似之处在于重娱乐而轻教育。可见英美国家的玩具市场的共同特点是“更注重于玩具的娱乐功能”，即B)为正确答案。
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