首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
"The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls
"The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls
admin
2012-07-05
115
问题
"The toy industry has always reflected adult culture," says Chris Byrne, an American toy-industry consultant. In the 1920s girls played with ironing boards because they expected later to iron their husbands’ shirts. The first 1950s Barbie dolls had two careers: fashion model and bride. So what do British toy shops say about the state of the nation today?
Good news first: the British are generous. Parents buy many more toys for their offspring than do their continental counterparts (相对应的人或物). Britain is Europe’s biggest toy market, followed by France and Germany, according to Frederique Tutt, an analyst at NPD EuroToys. British parents buy an average of 41 toys per year, which is almost a toy per week. In Spain, by contrast, children receive few toys outside the Christmas season.
Less encouragingly, Britons seem highly susceptible to media conglomerates’ (大型联合企业) marketing campaigns. Britain’s toy market is similar to America’s in favouring entertainment over education, says Gerrick Johnson, a toy analyst at BMO Capital Markets. About one-quarter of toy sales in Britain are licence-driven, which means they are based on characters from Disney films or television series such as the popular Peppa Pig and Fireman Sam. The proportion in Germany is just 14%. German parents are bigger on engineering. Last year building sets accounted for 13.4% of German toy sales compared with only 8.6% in Britain. Germany is the biggest European market for Lego, the Danish maker of colourful bricks. Mediterranean countries are more traditional. Dolls account for fully 16.8% of toy sales in Spain, compared with 9.7% in Britain and just 7.9% in Germany. Italians buy a disproportionate number of toys from small, local makers.
UNICEF, a United Nations agency, slams British parents for encouraging "compulsive (强迫性的) consumerism" in their children. Yet analysts think the British habit of piling children’s bedrooms with junk is changing, thanks to the economic slump. Movie-related toys have not sold as well as expected recently, says Mr. Johnson. And Lego has been thriving in Britain, as it has everywhere else. The firm’s building sets are expensive, but they give parents lots of "play value", which means children play with them for a long time without getting bored.
One common characteristic of Britain’s toy market and America’s toy market is that both______.
选项
A、are under great influence of marketing campaigns
B、focus more on recreational functions of the toys
C、have about one-quarter of licence-driven toy sales
D、pay attention to all kinds of promotion via media
答案
B
解析
事实细节题。由定位句可知,据BMO资本市场的玩具分析师GerrickJohnson所说,英国玩具市场和美国的玩具市场的相似之处在于重娱乐而轻教育。可见英美国家的玩具市场的共同特点是“更注重于玩具的娱乐功能”,即B)为正确答案。
转载请注明原文地址:https://kaotiyun.com/show/1h57777K
0
大学英语四级
相关试题推荐
Sleeplaboratoriesaroundtheworldarefindingthatanalarmingnumberofdriversonmotorwaysmaybefailing【S1】______atthew
Somepeoplearecontenttolimittheirinvestmentprogramstosuchsafeinvestmentsassavingsaccountsandsavingsbonds.They
Mostchildrenwithhealthyappetitesarereadytoeatalmostanythingthatisofferedthemandachildrarelydislikesfood【C1】_
Mostchildrenwithhealthyappetitesarereadytoeatalmostanythingthatisofferedthemandachildrarelydislikesfood【C1】_
A、Themandidn’tpracticehardenough.B、Themanshouldfindanewpartner.C、Themanshouldnotgiveup.D、Themanshouldnotd
Manyayoungpersontellsmehewantstobeawriter.Ialwaysencouragesuchpeople,butIalsoexplainthatthere’sabigdiff
A、Travel.B、Mystery.C、History.D、Poetry.B细节题。对话中只提到了Mystery和Poetry,因此排除A和B项。而题目问的是男士发现了哪种书,故选择Mystery,而poetrybook是女士的选择。
ThenumberofspeakersofEnglishinShakespeare’stimeisestimatedtohavebeenaboutfivemillion.Todayitisestimatedtha
A、AsmallhorseB、CigarettesC、AmirrorD、FirearrowsB短文中提到印第安人用的几种方法,如“anIndianmightuseasmallhorse.Hemightusesmoke,a
A、Toprovethatfootballistheworld’smostimportantsport.B、ToshowthatBrazilisbetterthanallothers.C、TocompareScot
随机试题
决定基因特异性表达的是
A.梅毒性螺旋体B.草绿色链球菌C.金黄色葡萄球菌D.结核杆菌E.柯萨奇B组病毒
城市污水处理厂最大设计流量为3000m3/h,设计人口N=30万,初次沉淀池采用机械刮泥式的普通辐流式沉淀池,表面水力负荷为2m3/(m2.h),采用2个池子,每个沉淀池的直径D最接近()。
支票的某些记载事项依法可以授权补记,在未补记前不得背书转让,也不得提示付款,这些记载事项是()。
上海东方公司是亚洲地区的玻璃套装门分销商,套装门在A地区生产然后运至上海。管理当局预计年度需求量为10000套。套装门购进单价为395元(包括运费,币种是人民币,下同)。订购和储存套装门的相关资料如下。(1)去年订单共22份,总处理成本13400元。其中
根据下列资料,回答下列题。2011年末,湖南省中小企业共计18.49万家,较上年增长11.0%,占全省企业总数的99.8%。2011年全省中小企业实现增加值达8154.32亿元,较上年增长16.1%;中小企业增加值占GDP的比重为41.5%。比上
货币的基本职能是()。
下列几种存储器中,存取周期最短的是______。
下面程序段的输出结果为()。packagetest;publicclassClassA{intx=20;staticinty=6;publicstaticvoidmain(Stringargs[])
算法的空间复杂度是指()。
最新回复
(
0
)