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  3. For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit

admin2023-02-13  36
问题     For many e-commerce sellers, the thought of returns, especially international returns, is a true headache. They cut into profit margins and can cause a lot of logistic difficulties. A well-streamlined policy is needed and it demands creating processes that are clear for the customer on the one hand, and feasible for the seller on the other hand. Here is why streamlining a return policy in e-commerce is vital for success:
    An unclear or inflexible return policy may result in lost sales. For customers, shopping online means giving up seeing, touching and trying an item in order to get other advantages, such as convenience, a better price or availability (可获性) of certain goods. Some customers fear that the product might not be as good as expected or might arrive damaged. They demand to know exactly how to return the products and receive their money back. The following chart shows the consequence of an unclear return policy.
    Why do you give up a shopping cart with items you’ve added for purchase?
    Willing to complete the purchase, but getting distracted.       30%
    Unclear return policy.                                                               29%
    Choosing to shop in store.                                                      26%
    Lack of international payment.                                             9%
    Others.                                                                                 6%
    A clear returns policy increases customer satisfaction. A latest report revealed that 53% of customers were satisfied when the return policy and procedure was clear.
The word "streamlining" in Paragraph 1 means "
选项 A、producing a desirable effect on something
B、causing something to seem more interesting
C、making something simpler and more effective
D、enabling something to be more pleasant and attractive
答案C
解析 细节推断题。判断词义需要联系上下文。streamlining出现在第一段第四句，其后是“退货政策”。第一段第三句指出，需要制定一个well-streamlined政策，这个政策需要创造一个对消费者来说清晰易懂，对商家来说可执行的流程。下文第一句指出，一个不清晰易懂、僵化的退货政策可能导致销售额损失。所以推测应该制定“更加简单高效的退货政策”。由此可知，streamlining的意思是C)“使某事物更加简单高效”。
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