首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s mar
admin
2017-04-21
78
问题
McDonald’s domestic troubles aren’t exactly new. Competitors, including Pizz Hut and Taco Bell, began nibbling at McDonald’s market share in the late eighties.【R1】______There’s even evidence that McDonald’s has been slipping in areas it once dominated. A 1995 Restaurants and Institutions Choice in Chains survey of 2849 adults gave McDonald’s low marks on food quality, value, service and cleanliness. 【R2】______
【R3】______Put simply, because it could. After all, as a company, and a stock, McDonald’s is really an international story. Its global operations in 96 countries are the real attraction, feeding 47% of the company’s $30 billion sales and 54% of profits. 【R4】______
Brisk overseas business, however, has only magnified the chain’s U.S. blues. 【R5】______
McDonald’s started hawking Extra Value Meals in 1991, largely to keep up with Taco Bell’s value pricing.【R6】______and "the super-low price promotions weren’t driving customers into the store any longer," notes David Adelman, a Dean Witter Reynolds analyst.
So the new, adult-oriented Deluxe line is not only supposed to win back older chowhounds; it’s also aimed at bumping prices back up.【R7】______it’s a lot of pressure to put on a bunch of burgers, especially given the problems McDonald’s has had expanding its menus in recent years.
At least some industry experts question whether McDonald’s may be making a fundamental marketing mistake with its new emphasis on adult customers. 【R8】______
A. And within the burger segment, where growth in the nineties has slowed to about 5% annually, Arch reveals like Burger King have managed sales gains for three years running
B. McDonald’s found that discounting — a tactic the company tried reluctantly — failed to revive per-store sales.
C. So why did McDonald’s wait so long to attack its domestic problem head-on.
D. For the most part, McDonald’s has those unsatiated foreign appetites to thank for its 126 consecutive quarters of record earnings.
E. There is a chance, after all, that the "grownup" theme — including commercial that show kids grimacing at the sight of an Arch Deluxe — could backfire.
F. But by mid-1995, the value concept had evolved to straight discounting.
G. The chicken, fish, and beef sandwiches cost about 20% more than "classic menu" items.
H. Top honors instead went to Wendy’s.
【R5】
选项
答案
B
解析
此段首句是个转折句,如此活跃的海外销售并没有给麦当劳带来喜悦。备选句中的B句接着分析,尽管麦当劳并不愿意采取打折的销售策略,但是为了促销还是采取了打折促销的手段,可这也没能改善各连锁店的销售情况。
转载请注明原文地址:https://kaotiyun.com/show/1j9d777K
本试题收录于:
BFT阅读题库国际化人才外语考试(BFT)分类
0
BFT阅读
国际化人才外语考试(BFT)
相关试题推荐
HereisanadvertisementaboutaBusinessBookClub.JointheBusinessClub!Wewillsendyouanew
HereisanadvertisementaboutaBusinessBookClub.JointheBusinessClub!Wewillsendyouanew
HereisanadvertisementaboutaBusinessBookClub.JointheBusinessClub!Wewillsendyouanew
Supposethereisakindergarteninyourhometownandyouareaskedtowriteacopyforit.Youhavetoprovideinformationonth
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
WildBillDonovanwouldhavelovedtheInternet.TheAmericanspymasterwhobuilttheOfficeofStrategicServicesinWorldWar
McDonald’sdomestictroublesaren’texactlynew.Competitors,includingPizzHutandTacoBell,begannibblingatMcDonald’smar
Notcontentwithitsdoubtfulclaimtoproducecheapfoodforourownpopulation,thefactoryfarmingindustryalsoarguesthat
TheHistoryofFarmingBeforepeoplestartedfarming,theywenttotheforesttolookforplantsorfruittheycouldeat.Thi
随机试题
洞内电、气焊作业区,应设有()。
X线胶片特性曲线是描绘曝光量与所产生的密度之间关系的一条曲线,由于这条曲线可以表示出感光材料的感光特性,所以称之为“特性曲线”。特性曲线的横坐标为曝光量,以对数值lgE表示;纵坐标为密度,以D表示。特性曲线由足部、直线部、肩部和反转部组成。足部密度的上升与
男,40岁。患慢性再生障碍性贫血2年,头晕、心悸加重10天。2个月前在输血过程中出现体温升高,达39.5℃,经对症处理后缓解。此次入院时化验Hb50g/L,需给予输血治疗,应首选的血液成分
某男性患者,25岁。上右1牙冠切1/3横断,近中髓角暴露24小时,无松动,口内余牙无异常,咬合关系正常。未检查出骨折,口内黏膜无创口。经正确治疗后大约多长时问可做修复治疗()
企业在生产经营期间按面值发行债券,按期计提利息时,可能涉及的会计科目有()。
在实践中,社会工作者面临的主要伦理困境主要包括()。
关于中国传统文化对社会工作价值观的影响,下列表述错误的是()。
事业单位岗位设置的主要内容包括()。
你刚进入单位,领导让你作为临时负责人和几位老同事一起完成一项工作任务,但老同事不太配合你的工作,工作处于停滞状态,此时你该怎么办?
不需要运行程序,通过收集有关代码的结构信息来对程序进行测试的是A)静态分析B)动态测试C)白盒测试D)黑盒测试
最新回复
(
0
)