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Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the
admin
2023-02-24
53
问题
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believes it will grow 8% each year from now to 2017.
It would seem【C1】________then, that some of the world’s best-known brands are giving up on such an【C2】________market. This week L’Oreal of Prance, the world’s biggest cosmetics firm, said that it will stop selling its Gamier line of beauty products in China. This came on the【C3】________of an announcement by Revlon, an American【C4】________that it would leave the country altogether.
L’Oreal insists that this is not a step【C5】________from the Chinese market, of which it【C6】________an 11% share, but rather a【C7】________in strategy. It says it will henceforth【C8】________selling Chinese consumers its L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which【C9】________a tiny share of its global【C10】________. It is said to have【C11】________a big fall in sales in recent months and【C12】________this on a slowing Chinese economy.
A few years ago, when China’s annual GDP growth was in double digits and its consumers had【C13】________ begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to【C14】________a more normal emerging market: still with much potential for growth,【C15】________with no guarantee that every【C16】________foreign product entering it will get a piece of the action. Consumers are becoming more【C17】________, and are increasingly unwilling to pay extra money for all but the very best brands.
At the same time costs are high. Wages for "beauty assistants" and other saleswomen are【C18】________at double-digit rates annually. Marketing in such a huge and diverse country, are【C19】________. To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
As the costs rise and the【C20】________slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China.
【C8】
选项
A、depend on
B、concentrate on
C、yield to
D、correspond to
答案
B
解析
前文讲欧莱雅停止在中国销售卡尼尔系列,本句后半句则说该公司将向中国消费者销售其旗下另外两个品牌系列。三个系列去掉一个,从策略上来讲无疑是将精力更集中于留下的两个品牌。因此选B项concentrate on“将……集中于……”。欧莱雅撤柜卡尼尔系列是策略,并不代表今后将只依赖其他两个品牌产品,A项depend on可排除。没有任何公司会屈服于自己的产品,因此C项yield to也可以排除。D项correspond to“符合,相当于”代入语义不通顺。
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0
考研英语二
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