首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects o
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects o
admin
2013-02-24
52
问题
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions(并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year —ABC and NBC).
Media acquisitions have skyrocketed(剧增)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
What is the FCC’s new policy regarding media alliances?
选项
A、It allows companies to sell their stocks publicly.
B、It doesn’t allow companies to sell their stocks publicly.
C、It has eliminated all post—1980 companies.
D、It permits one company to own more media businesses at the same time.
答案
D
解析
此题为细节题。在第五段中讲到传媒公司兼并之所以风行的第二个原因是,1980年以后FCC 解除了对媒体的规定,允许一家传媒公司拥有比以前更多的资产,因而D是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/1ku7777K
0
大学英语四级
相关试题推荐
Fordecades,thedebateaboutbalancingworkandfamilylifehasbeenframedasanissueforwomen.Manystudieshaveshownthat
Itisnaturalforyoungpeopletobecriticaloftheirparentsattimesandtoblamethemformostofthemisunderstandingsbetw
Internetdatashowsthatyoungeradultshavebecometheprimaryaudienceobsessed(着迷)withalteringtheirpersonalappearance.
A、Howtodealwithcarproblems.B、Howtowriteathank-youletter.C、Thekindheartednessofolderpeople.D、Theimportanceofe
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,therefore,thechoiceofan【C1】______shouldbemade
A、Becausetheyhaveexperiencedalot.B、Becausetheyimprovetheirphysicalcondition.C、Becausetheychangetheirwaystosee
Schoolshootingsareinthenewsagain.AnOhioteenageropenedfireonfiveclassmates,killingthreestudentsandinjuringtwo
Tourismreallyisabigbusinessthesedays.It’s【B1】______.Itinvolveshotels,transportation,【B2】______,shops,andthousands
Gettingajobcanbeespeciallydifficultforsomeonewithaprisonrecord.SoaprisontrainingprogramintheAmericanNorthwe
InthemonthofSeptember,inBritain,youmayseelargenumbersofbirds【C1】______onroofsandtelegraphwires.Thesebirdsar
随机试题
A.痿软舌B.瘦薄舌C.齿痕舌D.裂纹舌E.芒刺舌根据中医望诊理论热盛津伤可见
国务院有关部门、设区的市级以上地方人民政府及其有关部门,对其组织编制哪些规划应当进行环境评价,并编写有关环境影响的篇章或者说明的规划草案或者报告书,否则规划的审批机关不予审批?()
我国的现行汇率制度是()。
胡先生今年35岁,是一家设计所的高级合伙人。虽收入丰厚,但不善理财。其妻邹女士今年31岁,是区政府的一名普通公务员。胡先生的父亲已经去世,母亲一直和胡先生唯一的姐姐生活在一起。孩子囡囡今年5岁。非常不幸的是,胡先生在一次事故中去世,没有留下任何遗嘱。胡先生
上市公司发行可转换债券,其最近3个会计年度的加权平均净资产利润率平均应不低于()。
甲公司为乙公司的母公司,甲、乙公司均为增值税一般纳税人,适用的所得税税率均为25%。2016年6月30日,甲公司当期销售一台自产的设备给乙公司,其不含税售价为400万元,该设备生产成本为200万元。乙公司取得后作为管理用固定资产使用,预计使用5年,预计净残
为了保证风险管理信息系统的安全性,应该()。
房地产转让可分为()。
参与型培训法包括()。
下列各句中,没有语病的一句是()
最新回复
(
0
)