首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects o
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects o
admin
2013-02-24
62
问题
The most noticeable trend among today’s media companies is vertical integration, an attempt to control several related aspects of the media business at once, each part helping the other. Besides publishing magazines and books, Time Warner, for example, owns Home Box Office (HBO), Warner movie studios, various cable TV systems throughout the United States and CNN as well. The Japanese company Matsushita owns MCA Records and Universal Studios and manufactures broadcast production equipment.
To describe the financial status of today’s media is also to talk about acquisitions(并购). The media are buying and selling each other in unprecedented numbers and forming media groups to position themselves in the marketplace to maintain and increase their profits. In 1986, the first time a broadcast network had been sold, two networks were sold that year —ABC and NBC).
Media acquisitions have skyrocketed(剧增)since 1980 for two reasons. The first is that most big corporations today are publicly traded companies, which means that their stock is traded on one of the nation’s stock exchanges. This makes acquisitions relatively easy.
A media company that wants to buy a publicly owned company can buy that company’s stock when the stock becomes available. The open availability of stock in these companies means that anybody with enough money can invest in the American media industries, which is exactly how Rupert Murdoch joined the media business.
The second reason for the increase in media alliances is that beginning in 1980, the Federal Communications Commission (FCC) gradually deregulated (解除管制) the broadcast media. Before 1980, for example, the FCC allowed one company to own only five TV stations, five AM radio stations, and five FM radio stations; companies also were required to hold onto a station for three years before the station could be sold. The post-1980 FCC eliminated the three-year rule and raised the number of broadcast holdings allowed for one owner. This trend of media acquisitions is continuing throughout the 1990s, as changing technology expands the market for media products.
The issue of media ownership is important. If only a few corporations direct the media industries in this country, the outlets for differing political viewpoints and innovative ideas could be limited.
What is the FCC’s new policy regarding media alliances?
选项
A、It allows companies to sell their stocks publicly.
B、It doesn’t allow companies to sell their stocks publicly.
C、It has eliminated all post—1980 companies.
D、It permits one company to own more media businesses at the same time.
答案
D
解析
此题为细节题。在第五段中讲到传媒公司兼并之所以风行的第二个原因是,1980年以后FCC 解除了对媒体的规定,允许一家传媒公司拥有比以前更多的资产,因而D是正确答案。
转载请注明原文地址:https://kaotiyun.com/show/1ku7777K
0
大学英语四级
相关试题推荐
Fordecades,thedebateaboutbalancingworkandfamilylifehasbeenframedasanissueforwomen.Manystudieshaveshownthat
Fordecades,thedebateaboutbalancingworkandfamilylifehasbeenframedasanissueforwomen.Manystudieshaveshownthat
Theholidaysareatimeforeating:piesatThanksgiving,chocolatesforAdventandoverflowinggiftbasketsofcookiesandcand
GratefulPeopleAreHappierandHealthierItturnsoutthatgivingthanksisgoodforyourhealth.Agrowingbodyofresearc
Forthispart,youareallowed30minutestowriteashortessayentitledMyViewonLuxuryGoods.Youshouldwriteatleast120
AsanotheractivehurricaneseasonintheAtlanticwindsdown,someatmosphericscientistssaytheyhavethetoolstostoporsl
A、Hisroommates’dialectsaredifficulttounderstand.B、Hisroommatescomebacktothedormitoryatmidnight.C、Hequarreledwi
A、Childrencanlearntheprocessofabusiness.B、Childrencanreceivemorepocketmoney.C、Childrencanunderstandhowhardwor
Asinthefieldofspacetravel,soinunderseaexplorationnewtechnologiescontinuetoappear.Theyshareanumberofsimilari
A、Policemananddriver.B、Teacherandpupil.C、Policemanandthief.D、Directorandactress.Asignal这里是动词,为发信号的意思。女士质问男士看到他们的信号为何
随机试题
预防全麻患者发生误吸的主要措施是()。
手工冲洗显影温度范围是
治疗胃痛饮食停滞证,应首选
依据《安全生产法》的规定,生产经营单位对同一项目的多个承包单位、承租单位的安全生产工作实施()。
站在中国的立场上,_______从今天已经知道的全部埃及古代精神成果和实用器物看,也没有哪一样会使中国古代朝野欣喜,这就使交流失去了基础;如果兵戎相见_______,中国皇帝不会远征埃及是确定无疑的,而法老的船队要到中国并战而胜之,也几乎不可能。填入划横线
下列有关现代科技的说法中,正确的是()。
假设A是n阶方阵,其秩r(A)<n,那么在A的n个行向量中()
Readthearticlebelowaboutproblemsindonginternationaltrade.Foreachquestion23-28ontheoppositepage,choosethecorr
AbudgetapprovedbytheEuropeanParliamentfortheEuropeanEconomicCommunitywasdeclaredadoptedTuesdaydespiteopposition
Speakingfromanartisticangle,thechoreography,stagescenery,lightingandmusicarejustfabulous.
最新回复
(
0
)