首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
49
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Combination
解析
转载请注明原文地址:https://kaotiyun.com/show/1vEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
YouwillhearDesmondButler,ownerofKlikset,talkingabouthowhecreatedasuccessfultoycompany.Foreachquestion(23-
Youwillhearfiveshortrecordings.Fivepeopleareexplainingwhytheyrejectedacandidateforajob.Foreachrecording,
•YouareAccountsManagerofSaab-ScaniaAP.Youfoundthatoneofyourcustomers,Cargill,hasnotpaidanoutstandingbill
Thereisnolimittothenumberofpeopleholdingsharesinit.Thecompanyhastopublishitsaccountseachyear.
There’sagreat【C1】______ofFriendswhereChandlerandRossgotoa【C2】______,basicallygetoverchargedand【C3】______to"
•ReadthearticlebelowaboutcommonStockandPreferredStockandthequestions.•Foreachquestion(13-18),markoneletter(
WhatDoCustomersReallyWant?Whathappenswhenyoucombineproductdesignvirtuosity,high-poweredmarketresearchtechniq
AAmerica’ssuburbanshoppingmallssupplyvisitorswithconvenienceandcomfort—spaciouswalkways,piped-inmusic,avastcornu
AAmerica’ssuburbanshoppingmallssupplyvisitorswithconvenienceandcomfort—spaciouswalkways,piped-inmusic,avastcornu
TheinterviewisconductedtodiscussthesignificanceofsalesfiguresinrecessionandAccordingtoMr.Hall,whatistheeff
随机试题
李某,男,有不洁性交史,2个月前出现生殖器皮肤的无痛性溃疡,1个月后自然愈合,近日出现全身皮肤红疹,伴有淋巴结肿大,该患者可能患有何病()
下述哪些指标中含有余气量
与X线谱的最大光子能量有关的是
下列现象属于化学配伍变化的是()。
在我国,课程主要由三部分组成,即()
我国人民代表大会制度的基本原则是()。
这两天,“95后说完晚安在干吗”的话题登上了微博热搜榜。网友的一致答案是:反正不是睡觉。道晚安以后,很多人只是进入了独自享受的夜生活。正如网友所说:“晚安的意思就是‘我今天打烊了’,只是不对外营业了而已,跟睡不睡觉没关系。”晚安对于年轻人来说,不再是睡
科学发展观是马克思主义同当代中国实际和时代特征相结合的产物,是中国共产党集体智慧的结晶,必须把它贯彻到我国现代化建设全过程、体现到党的建设各方面。科学发展观的实践要求是()
在局域网交换机中,Ethernet交换机只接收帧的前64个字节,如果正确就将帧整体转发出去,这种交换方法叫做()。
(1)Underthe1996constitution,all11ofSouthAfrica’sofficiallanguages"mustenjoyequalityofesteemandbetreatedequit
最新回复
(
0
)