首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
Look at the notes about an enterprise. Some information is missing. You will hear part of a presentation by a marketing manager
admin
2014-04-27
51
问题
Look at the notes about an enterprise.
Some information is missing.
You will hear part of a presentation by a marketing manager of the company.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the presentation twice.
Mary Kay Company
Purpose of this talk: to 16. ______in the Chinese market
Most of the career women enjoy high ability of 17. ______
The consumer groups are the career
women of the age between 18. ______and______
Chinese consumers usually buy the
articles of skin care, 19. ______and______
The consumption psychology of the
Chinese consumers is mostly for 20. ______and______purpose
Elements exerting influence on the brand: 21. ______and______
MKC should promote its products by the 22. ______of media propaganda
The core ability of MKC Company is to provide limitless opportunities for career women, and teach them how to take care of their skin and use cosmetics, and supply the consumers with the best personal service by its product. In order to obtain success in the Chinese market, the following information about the Chinese consumers should be taken into consideration:
First of all, in the reforming and open China, most of the learned females tend to accept foreign culture willingly and large groups of career women desire for foreign cosmetics brands. Most of them enjoy high ability of consumption.
Secondly, the consumption concept of the Chinese consumers is changing rapidly and more and more people have started to pay attention to their life quality and pursue fashion. The consumer groups are the career women of the age between 25 and 29, accounting for 39% of the total population.
Thirdly, at present the Chinese consumers mainly buy cosmetics from the retail stores, with a little from direct sales. They usually buy the articles of skin care, cosmetics, and perfume, and the brands go as Avon, Balei, Dabao, and so on.
Now I’ll make some suggestions about the marketing strategy that our company should take in developing the Chinese market.
Price—The consumption psychology of the Chinese consumers is mostly for practical and economical purposes. The prices of the middle class series products should be similar to that of Avon or a little lower, so as to maintain some price competitive advantage.
Product—The purchase decision of the consumers depends on their recognition of the brand. The company should always promote its product brand, which includes improving various elements that exert influence on the brand, namely quantity and quality.
Promotion—The company should use the combination of media propaganda. The personal introduction of users can be presented to the consumers through various media such as TV, radio, and magazines to strengthen their recognition of the product. The company can also promote products through beauty salons, so as to help the target consumer groups to recognize Mary Kay products.
选项
答案
Combination
解析
转载请注明原文地址:https://kaotiyun.com/show/1vEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
0
BEC初级听力
BEC商务英语
相关试题推荐
Youwillhearanotherfiverecordings.Fivepeoplearetalkingaboutprojectmanagement.Foreachrecording,decidewhataction
Lookatthenotesbelow.Youwillhearamanagertellingacolleagueaboutwhathappenedinameeting.
•ThebarchartbelowshowsinquantityofsalesmadebyallretailersinBritainoneachdayoftheweekfortheyears1996and
—Readthetextaboutcustomercar.—Inmostofthelines34-35thereisoneextraword.Oneortwolines,however,arecorrect.
•Readthearticlebelowaboutnegotiationandthequestionsontheoppositepage.•Foreachquestion13-18,markoneletter(A
•LookatthestatementsbelowandthefollowingcommentsbyMP3retailers.•Whichsection(A,B,CorD)doeseachstatement(1-
Readthearticlebelowfromaleisureindustrymagazineandthequestions.Foreachquestion13—18,markoneletter(A,B,Cor
TheinterviewisconductedtodiscussthesignificanceofsalesfiguresinrecessionandAttimesoffallingsales,highstreet
•LookatthenotesaboutthecareerofStevenJackson.•Someinformationismissing.•Youwillhearpartofapresentationgi
Profitsdecreasedsteadilythroughoutthethreeyearperiod.
随机试题
下列选项中不属于人身保险的是()。
下列哪些项属于民事法律行为公证的种类?()
(2015年第178题)下列属于Calot三角边线的有
A.参与制定精神卫生政策B.向急性发作后的精神患者及其家属提供持续的服务C.协调精神卫生资源的开发D.及时早期有效的治疗,提供必要的精神支持E.精神卫生咨询属于精神卫生工作中一级预防内容的是
下列哪一项检查最常用于确定心肌梗死的部位
心痛总属本虚标实之证,其标实常见除外下列哪项( )。
月经周期为28天的妇女.要取子宫内膜活检测定是否有排卵.最好在周期的第
电渣焊按电极的形式可分为()等。
企业使命的基本内容包括()。
在Windows操作系统的发展过程中,( )以来的操作系统均为32位操作系统。
最新回复
(
0
)