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  3. Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the

Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the

admin2010-06-11  78
问题     Packaging is the design and production of physical container for a product, which in fact becomes a part of total utility of the product. The consumer sees often the package and the contents as a whole, and his【B1】______ decision is influenced by the package. For example, the consumer may not be able to【B2】______ between two similar perfumes, but he or she will choose one in the more【B3】______ package. In recent years, the marketing【B4】______ of packaging has been increasingly recognized by enterprises. Today packaging has truly become a major【B5】______ force in the struggle for markets domestically and abroad.
    However, over-packaging has also arisen as a noteworthy【B6】______ . It’s said that the public and Congressional concern about【B7】______ packaging started because Senator Hart discovered that the boxes of biscuits consumed by his family were becoming higher and narrower, with a【B8】______   of net weight from 12 to 10.5 ounces, without any reduction in price. There were still twelve biscuits, but they had been reduced in size.【B9】______ . As the package journals show week by week, there is never any hesitation in introducing a new size and shape of box or bottle.【B10】______ , but no one in the trade comments unfavorably on the huge costs incurred by endless changes of package sizes that are used for improving a product’s market position.【B11】______ , according to the Environmental Protection Agency in Washington.
【B9】
选项
答案The manufacturer has increased the unit price of his product by changing his package size to lower the quantity actually delivered
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