首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
(1) The Bonobos shop on lower Fifth Avenue, in Manhattan, sits in a row of familiar fashion brands, including J. Crew, Zara and
(1) The Bonobos shop on lower Fifth Avenue, in Manhattan, sits in a row of familiar fashion brands, including J. Crew, Zara and
admin
2022-10-09
45
问题
(1) The Bonobos shop on lower Fifth Avenue, in Manhattan, sits in a row of familiar fashion brands, including J. Crew, Zara and Gap. As at those stores, shoppers at Bonobos can survey racks of clothes, try on this shirt and those trousers, then decide which items to purchase. Unlike in those stores, shoppers at Bonobos may not buy any clothes to take home. When Bonobos first tried this idea, in 2011, it seemed like a lark. The company now has 20 such shops, from Texas to California, and plans to open at least seven more this year.
(2) Bricks-and-mortar stores (传统的实体店) are in the throes of an identity crisis. The growing threat from online shopping has spurred some physical retailers to do more than just sell goods. Lululemon lures shoppers with both yoga clothes and yoga classes; Louis Vuitton displays fine art beside its frocks (连衣裙). Among the most interesting models to emerge, however, are chains such as Bonobos, whose outlets have no stock to sell.
(3) The idea is to divorce the purchase of a product from its distribution. Until recently, this business model was largely restricted to sellers of big, non-portable things like furniture: people like to examine sofas before they buy them, but they do not fit neatly into shopping bags. Now, clothing retailers are seeing the downsides of conventional shops, too.
(4) If a retailer stores and sells goods in the same place, it must lease space, often in an expensive central location, for the store room as well as the shop floor. Staff may be needed to unpack deliveries overnight, which raises costs further. Employees spend much of the day restocking shelves, which means less attention paid to customers. Companies can never predict perfectly which items will sell in which shops. Inevitably some clothes linger unsold for too long, and must be marked down, which squeezes margins.
(5) Online-only shops have less of a problem with this sort of thing, but there are still many consumers who like to check the fit and the feel of a garment before buying. So Paul Evans and Jack Erwin. two young shoe companies, have showrooms in New York where shoppers can inspect loafers (休闲鞋) and brogues (布洛克鞋) , then order them online.
Warby Parker does the same for glasses
.
(6) The most prominent American example is Bonobos, which began as an online-only men’s retailer before realising customers wanted shops, too. Its outlets house many styles and many sizes, but not every style in every size. Salesmen have the sole job of helping each shopper find clothes he likes, identify the proper fit and order the clothes online. "We do a better job of selling clothes because we don’t stock the clothes, " boasts Andy Dunn, the firm’s founder. Bonobos need not guess which trousers will sell at which store. All its stock is at one central warehouse.
(7) In Asia, Zalora offers a variation on this theme. The four-year-old online retailer displays its clothes in pop-up showrooms in Singapore, Malaysia, Indonesia and the Philippines. Such temporary installations, explains Tito Costa, Zalora’s marketing chief, are "a way to build confidence either in a new way of shopping or in a young brand. " Shoppers can try on Zalora’s clothes, chat with its stylists and order items online, either from computer stations or by scanning a QR code (二维码) with their phones, using Zalora’s app.
(8) It is no coincidence that the companies that are testing out such showrooms began online. Big, established retailers are unlikely to convert stores to showrooms, at least in the foreseeable future. They have trained millions of customers to expect immediate gratification—buy a Zara dress in the afternoon, for example, and go dancing in it that same evening. Delivering to individuals rather than shipping in bulk to stores would also require established retailers to upend their distribution networks, says Neil Saunders of Conlumino, a consulting firm. But for many younger retailers, selling online and in showrooms may be the future, not least because showrooms are cheaper to run than conventional shops. That means they can open more of them, more quickly. (本文选自 The Economist)
What makes the Bonobos shop differ from other stores located beside it?
选项
A、Customers can look at the clothes carefully.
B、Customers cannot try on the clothes as they like.
C、Customers can determine what to buy after comparison.
D、Customers cannot take any clothes home with them.
答案
D
解析
细节题原文第一段第一句提到,Bonobos男装店周围的时装店鳞次栉比,都是家喻户晓的品牌,第三句指出和这些店不一样的是,Bonobos的顾客不可能买任何衣服带回家,故D为答案。该段第二句讲的是Bonobos男装店和其他店相同的地方:Bonobos的顾客可以仔细查看挂在架子上的衣服,试穿各种衬衫和裤子,然后决定要买哪件,由此可知,A和C均为相同点,故排除;而B“顾客们不能随意试穿衣服”与原文表述相反,也不是Bonobos男装店与其他店的不同之处,故排除。
转载请注明原文地址:https://kaotiyun.com/show/2DkK777K
0
专业英语四级
相关试题推荐
A、Heisalwayslyingabouteverything.B、Healwaysmakesexcusesforbadchoices.C、Heisemotionallydependentonparents.D、He
A、Thebusdoesn’tcomeontime.B、Heforgetstosetthealarmclock.C、Thealarmclockgoeswrong.D、Itrainedheavilythismorn
TheValueofUniversityLifeWhenpeoplerecalltheiruniversitylife,mostofthemregarditasavaluableexperience.Plea
Trainservicesbetweenthetwocitieswillbe______untiltherailwaytrackisrepaired.
Manypeopletodayuseelectronicdictionariesinsteadofprintedones.Willprinteddictionariesbereplacedbyelectronicdicti
Joycewasalittle_______aboutwhetherhewouldmarryherornot.
WhatCausesJetLagandHowtoAvoidIt1.Facts■alongflightaffects【T1】________【T1】_________■thenatur
Computerisaveryusefultooltous.Butsomeexpertssayusingacomputereverydaycanhavemorenegativethanpositiveeffec
PASSAGETWOHowcanmorefishtolerateextremelycoldwater?
Listentothefollowingpassage.Altogetherthepassagewillbereadtoyoufourtimes.Duringthefirstreading,whichwillbe
随机试题
治疗痢疾,体现“逆流挽舟法”的代表方是
A.代谢性酸中毒B.代谢性碱中毒C.呼吸性酸中毒D.高血钾E.低血钾高位肠瘘可导致
执业药师应当保护患者的个人隐私,体现了执业药师应当向患者准确解释药品说明书,体现了
下列哪一情形,甲有权对乙主张不当得利返还?
背景资料某桥梁工程,其基础为钻孔桩。为了保证工程质量,项目经理部组成了以总工程师为组长的质量控制小组。(1)确定了钻孔桩的质量控制点。内容包括:桩位坐标控制、垂直度控制、清孔质量控制等。(2)该桥梁由A公司总承包,其中桩基础施工分包给B公司,建设单位委托
下列各项中,属于行政处分的有()。
2016年6月24日,全国政协十二届常委会第十六次会议在京闭幕。全国政协主席俞正声在会上强调。做好新形势下的扶贫脱贫工作,要做到()。
后现代主义不仅仅是一个时间概念,而且是一种社会思潮。它兴起于第二次世界大战之后,是西方社会对随工业化而来的现代主义的一种反动。建立在普适意义上的语言、社会和知识结构的整体性和统一性已经崩溃了。在这样一个中心失落、价值多元的时代里,后现代主义主张彻底的多元化
一、注意事项1.申论考试,与传统作文考试不同,是对分析驾驭材料的能力与对表达能力并重的考试。2.作答参考时限:阅读材料40分钟,作答110、分钟。3.仔细阅读给定的资料,按照后面提出的“申论要求”依次作答,答案书写在指定位置。二、给定资料
ElectronicReadingDevicesA)Morethan550yearsafterJohannesGutenbergprinted180copiesoftheBibleonpaperandvellum(羊皮
最新回复
(
0
)