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  3. We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl

We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most peopl

admin2010-04-12  51
问题     We can see how the product life cycle works by looking at the introduction of instant coffee. When it was introduced, most people did not like it as well as "regular" coffee and it took several years to gain general【S1】______(introduction stage). At one point, though,【S2】______ coffee grew rapidly in popularity and many brands were introduced (stage of rapid growth). After a while people became【S3】______ to one brand and sales leveled off (stage of maturity). Sales went into a【S4】______ decline when freeze-dried coffees were introduced (stage of decline). The importance of the product life cycle to marketers is this:      Different stages in the product life cycle call for different strategies. The goal is to【S5】______ product life so that sales and profits do not decline. One strategy is called market modification. It means that【S6】______ managers look for new users and market sections. Did you know, e.g. that the backpacks that so many students carry today were【S7】______ designed for the military? Market modification also means searching for【S8】______ usage among present customers or going for a different market, such as senior citizens. A marketer may re-position the product to【S9】______ to new market sections. Another product【S10】______ strategy is called product modification. It involves changing product quality, features, or style to attract new users or more usage from present users.

A) attached         B) marketing          C) production          D) acceptance
E) originally       F) capability         G) instant             H) increased
I) executive        J) extension          K) slight              L) tremendous
M) finance          N) appeal             O) extend
【S7】
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大学英语四级

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