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  3. The campaign staged by both BMW and Renault are to market According to the author, the success of the campaigns may depend on

The campaign staged by both BMW and Renault are to market According to the author, the success of the campaigns may depend on

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问题 The campaign staged by both BMW and Renault are to market
According to the author, the success of the campaigns may depend on
选项 A、perceived product quality.
B、public perceptions of DNA.
C、efforts made by the organizers.
D、explicitness in explaining DNA to buyers.
答案B
解析 本题问作者认为促销运动的成功可能取决于…。第四段第一句"Whether they actually do so will depend，in part，on whether marketers have read the public mood correctly"指出两个公司的广告能否奏效取决于他们是否能真正地解读消费者的心态，随后谈到"DNA’s public image is ambiguous"，可知作者所提到的"the public mood"是指公众对DNA的印象。故"公众对DNA的认识"正确。产品质量感知：常识项。产品质量对营销当然很重要，但本文并没有强调顾客对产品质量的看法。组织者的努力：过于泛泛。文中虽然谈到"whether marketers have read the public mood"，但这不是强调要让 marketer努力工作，而是强调公众对于DNA的态度很重要。向顾客清晰地解释DNA的概念：第四段是关于广告中的DNA概念所能产生的正反两方面的联想，这种联想是自然而然的，而不是由于广告中的概念阐释不清所致。
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