2. 外语
  3. Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionall

admin2014-07-10  58
问题     Marketing furniture to the public can be challenging for a small business owner. Consumers buy furniture pieces only occasionally. However, there are several furniture promotion ideas that can be used to help you reach your target market.
    One thing you can do is to talk with real estate(房地产)agents to allow you to display your furniture in a new home or open house setting. This is a good way to reach a key target market—new home buyers—who may need new furniture for their future homes. Increasing foot traffic(顾客流量)is also important for a furniture store. To get more people to the store, you can advertise a raffle event(抽奖活动). This event can be promoted in your local media and through direct mail campaigns or front door advertisements to generate more interest.
    In tough economic times, small business owners often suffer most as a result of slow consumer spending. To fight back against this, you have to make it easier for your customers to buy furniture. If you can, offer in-store financing, or drop the interest rate on your company’s credit terms. Consider lowering your prices and holding two-for-one events to arouse more consumer interest.
The passage is mainly about______.
选项 A、furniture designing
B、furniture promotion
C、furniture store decoration
D、furniture production process
答案B
解析 主旨大意题。本题询问本文的大意。原文第1段首先提到推销家具是一项具有挑战性的工作，然后用However一词作为转折引出文章的目的：介绍几个销售策略。接下来的两段是对这些销售策略的详细描述。由此可见，本文的主要话题是“推销家具”的策略，因此，本题应选B。
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