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  3. The upsurge of shanzhai culture, which refers to Chinese imitation and pirated brands and goods, particularly electronics, has s

The upsurge of shanzhai culture, which refers to Chinese imitation and pirated brands and goods, particularly electronics, has s

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问题     The upsurge of shanzhai culture, which refers to Chinese imitation and pirated brands and goods, particularly electronics, has sparked a heated debate in China. Some think that shanzhai culture, in a certain way, is beneficial to creation, because improvement can be made basing on the existing designs and ideas. Some think this is an offensive infringement of the intellectual property owners. What is your opinion? Should we accept shanzhai culture? Write an essay of about 400 words. You should supply an appropriate title for your essay.
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答案 Shanzhai Culture: Yes and No If you are on an important business phone call, nothing could be more annoying than a disconnected line. Before you curse the declining quality of NOKIA, just look closer. You may find that the phone is actually branded as "NOKiA", and you are victimized by a shanzhai phone. Shanzhai culture, by definition, entails two elements: the knock-off products and the entertainment parodies. To respect the intellectual property owners, I think we should not accept pirated commodities, while we can allow some room for the parodies. Firstly, knock-off products unfairly challenge the original companies and brands. Since they are manufactured by some local workshops, they are usually of low cost and low quality. They simply copy the look or design of the famous branded products, and have zero investment in research and development. Unfortunately, because of their cost-competitiveness, many Chinese are regular consumers of these look-alike products. According to the data released by Chinese government, millions, even billions of shanzhai cell phones are sold each year. This is more alarming than encouraging. The situation, if unchecked, will lead to a rampant outbreak of knock-off production, which eventually hampers the government’s initiative to transform from "Made in China" to "Created in China". China has been "the world factory" for the past decade. It would only make matter worse if China becomes "the world factory of pirated products". What we need is a strong will to honor the intellectual property right and have zero tolerance of copycat products, which infringe the intellectual property right and have low quality. Secondly, shanzhai spirit, or parody spirit, should be accepted in the entertainment industry. If you have watched The Bloody Case That Started from a Steamed Bun, a parody version of the film The Promise, you could laugh your head off and give a thumb to the creative recasting. The purpose of this parody production is just for fun, not for any commercial gains. Under this premise, we should be more tolerant to embrace the production. A good case in point is the Daily Show in U.S.A., where video clips are repurposed, cartoons reinterpreted and exaggerated tales recounted. Viewers seldom take them seriously and as much as 43% of them admitted that they simply had a good time enjoying the satirical comedy. If we allow the freedom to the entertainment industry, more novel reproductions will thrive, which is beneficial to creative diversity. To conclude, it is advisable to adopt a two-pronged approach to shanzhai culture. We should firmly say "no" to those infringing products with malicious business intent, but an understanding "yes" to the contribution of parody with innocent purpose.
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