首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first s
admin
2009-06-15
68
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47)He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company, responds quickly to people’s demands.(49)This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton Stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world.
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/2dhd777K
本试题收录于:
职称英语理工类C级题库职称英语分类
0
职称英语理工类C级
职称英语
相关试题推荐
ChangesofWomen’sRoleTheroleofwomeninBritainhaschangedalotinthiscentury,(51)inthelasttwentyyears.Them
ReadingPoemNopoemshouldeverbediscussedor"analyzed",untilithasbeenreadaloudbysomeone,teacherorstudent.Be
InfluenzaInfluenzahasbeenwithUSalongtime.AccordingtosomeGreekwriters______【51】medicalhistory,theoutbreakof
ThingshavechangedalotsinceIwasachild
Insectsthriveallover,fromthehottestdesertstothesnow-cladpeaksofloftymountains.
Let’ssetupameetingwithotherparents,soeveryonecanlearnwaystomakewatersaferforourchildrentodrink.
DomesticViolenceNearlythreein10menhaveexperiencedviolenceatthehandsofanintimatepartnerduringtheirlifetime
DomesticViolenceNearlythreein10menhaveexperiencedviolenceatthehandsofanintimatepartnerduringtheirlifetime
PlantGasScientistshavebeenstudyingnaturalsourcesofmethanefordecadesbuthadn’tregardedplantsasaproducer,not
AdaptationofLivingThingsCertainanimalsandplantsdevelopcharacteristicsthathelpthemcopewiththeirenvironmentbetter
随机试题
企业人才
所谓伊人,在水一方伊人:
小陷胸汤的功效是苓桂术甘汤的功效是
A.功偏活血通经B.功偏补肝肾强筋骨C.功偏补阴D.功偏补气E.功偏补血舒筋活络
以演示账套“云顺公司”为基础资料,进入演示账套“云顺公司”。新建报表,表页标识“01工资分配表”。添加表页,标识“02工资分配表”关键字:云顺,将表页锁定。
纳税人的下列各项支出中不得在企业所得税税前直接扣除的有()。
白驹过隙:秒表
non-performingloan
Thenotionof______isessentialtothepragmaticstudyoflanguage.
Commonindoorplantsmayprovetobeavaluableweaponinthefightagainstrisinglevelsofindoorairpollution.Thoseplants
最新回复
(
0
)