2. 外语
  3. Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what

Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what

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问题     Marshall Field’s, a department store in Chicago, has long used the motto(座右铭): "Give the lady what she wants. " Finding out what the customer wants is one of the problems marketing research tries to solve. Marketing research has been defined as trying to analyze marketing problems scientifically. It studies people as buyers and sellers, examining their habits, attitudes, preferences, dislikes, and purchasing power. It often studies specific groups of people, such as teenagers, high-income groups, or senior citizens. Marketing research also investigates distribution systems, pricing, promotion, product design, packaging, brand names, and almost every aspect of the seller-buyer relationship.
    Marketing research is divided into number of sub-areas. Advertising research attempts to find out the effectiveness of advertising. It also seeks to learn the best media for advertising specific products: television, newspapers, radio, magazines, billboards, and others. Market analysis tries to identify and measure markets for specific products and to estimate sales potential. Markets may be differentiated by population groups or by geography. Some types of clothing are more likely to sell in Florida and California than in the northern Midwest. Some cosmetics(化妆品)will appeal more to black customers than to white customers. Performance analysis helps a company learn how well it is meeting its goals of sales and profits. Product research covers the whole area of new-product development. Marketing research is an expensive undertaking, and its costs are built into the prices of products.
Sweaters produced for and sold to young women are examples of market differentiation according to______.
选项 A、age and education
B、population group
C、quality and size
D、gender and occupation
答案B
解析 本题为推理判断题，提问的是对年轻女性生产销售的运动衫是市场分类的例证，而这一分类是依据的下列哪项因素。文中第二段指出“Markets may be differentiated by population groups or by geography”，即不同的产品有不同的顾客群。由此推断，为年轻妇女生产的运动衫是区分顾客群体的实例。故选项B)为正确答案。选项A)“年龄与教育程度”、选项D)“性别与职业”都是划分顾客群的依据，应包含在选项B)中；而选项C)与划分顾客群无关。
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